Articles by author: Brock University

  • A conversation on cannabis highlights O’Malley marketing lecture at Brock

    MEDIA RELEASE: 19 November 2018 – R00204

    One of Canada’s foremost experts in the marketing of cannabis says this country has missed the opportunity to set the international standard for how to handle legalization.

    Peter Shier, President of Toronto firm Naked Creative Consultancy, has been involved in the cannabis industry for more than seven years and has led research into what Canadians want when it comes to legalization.

    On Thursday, Nov. 22, Shier will deliver the 18th annual Terry O’Malley Lecture in Marketing and Advertising at Brock University, where he will examine Canada’s cannabis industry.

    The annual Terry O’Malley Lecture, along with the Grant Dobson Case Competition held with students earlier in the day, is hosted by Brock’s Department of Communication, Popular Culture and Film. The lecture starts at 7:30 p.m. in the Sean O’Sullivan Theatre.

    Shier’s address, which he’s calling “Honey, they forgot the consumer — lessons from the early days of cannabis” will look at the executive’s work with a number of industry players on branding, marketing, partnerships, content development and communication strategy.

    “I’ve been pretty frustrated watching what has happened with legalization and how the rules and laws came down,” he said. “In my view, they left out the consumer.”

    Naked Creative commissioned a research project in 2017, where it surveyed more than 1,000 adult Canadians from coast to coast to get their perspective on the issue.

    “We asked questions like ‘What are you afraid of?’ and ‘How would you want things to be done?’ and we ended up with some pretty interesting information,” said Shier, who has more than two decades of experience working with some of Canada’s largest communications agencies.

    Shier plans to talk about the marketing and branding of legalized cannabis and what could be done to improve things. He also plans to propose a few ideas he believes the government should consider to firmly establish Canada as a world leader in cannabis legalization.

    “Some of the recommendations are straightforward and some are more progressive,” Shier said. “Countries around the world are watching Canada to see how cannabis legalization unfolds, and we have a once-in-a-lifetime opportunity to showcase to the world how to do this right.”

    This year’s Dobson competition will also focus on the cannabis industry, with students from a number of Brock Faculties being tasked with developing a communications plan for a fictitious startup recreational cannabis brand.

    “I want them to think as though they’re working with me and we’re establishing a new cannabis company,” Shier said. “I’m hoping to see some innovative thinking and something that makes us go ‘wow, that’s an interesting idea.’”

    Created by St. Catharines native and advertising icon Terry O’Malley, the O’Malley lecture honours his legacy as one of the most legendary creative talents in modern Canadian advertising. For the past 17 years, the lecture series has exposed Brock students to some of North America’s top marketing and business communicators.

    Complimentary tickets to the event are still available for faculty, staff, students and the Niagara community through the Department of Communication, Popular Culture and Film website.

    What: 18th annual Terry O’Malley Lecture in Marketing and Advertising

    Who: Peter Shier, President of Naked Creative Consultancy

    When: Thursday, Nov. 22, 7:30 p.m.

    Where: Sean O’Sullivan Theatre, Brock University

    For more information or for assistance arranging interviews:

    * Dan Dakin, Manager Communications and Media Relations, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970

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    Categories: Media releases

  • Brock’s String Orchestra and Wind Ensemble kick off holiday season with tributes to music legends

    MEDIA RELEASE: 16 November 2018 – R00203

    Brock University — Communications & Public Affairs

    Brock University’s String Orchestra and Wind Ensemble will bring captivating melodies from legendary composers to the stage in their first performances of the season.

    As part of the Brock University Music Department’s instrumental series, the Orchestra’s Simply Strings concert will take place Wednesday, Nov. 28 in the FirstOntario Performing Arts Centre’s Cairns Recital Hall. The Ensemble will perform its Tribute to the Legends recital on Tuesday, Dec. 4 in Partridge Hall.

    The String Orchestra brings musicians from the University together with members of the community to perform standard masterworks and lesser-known gems of the string repertoire. It was added to the ensemble roster of the Brock University Choirs and Brock University Wind Ensemble in September 2017 to provide a place for university and community string players to perform together and share their talents.

    Under the baton of conductor Zoltan Kalman, the University Wind Ensemble features the talents of 64 musicians drawn from Brock University, community members and Niagara region high schools. Musicians from the Hamilton Symphony on the Bay and Niagara Symphony will also join in the concert on Dec. 4.

    Kalman said the ensemble is thrilled to pay tribute to some of the world’s most influential composers in the state-of-the-art Partridge Hall.

    “We’re going to perform a diverse repertoire of timeless classics and easy-listening music from the charts that will surely leave our audience breathless,” he said. “The evening also includes a brilliant trombone concerto, featuring our very own, supremely talented Alyssa Shanghavi.”

    Such performances from the Department of Music are a key part of the Marilyn I. Walker School of Fine and Performing Arts’ mandate of building connections between the community and the breadth of talent and creativity at Brock.

    Tickets are on sale now for both performances through the FirstOntario PAC Box Office 

    Simply Strings takes place on Wednesday, Nov. 28 at 7:30 p.m. in Cairns Recital Hall. Tickets are $12 for general admission and $5 for children 14 and under, as well as high school students through the eyeGo program.

    Tribute to the Legends takes place Tuesday, Dec. 4 at 7:30 p.m. in Partridge Hall. Tickets are $10 for general admission and $5 for high school students through the eyeGo program.

    Complimentary tickets are available for both shows to current Brock students with valid student ID.

    NOTE: Members of the media are invited to join Brock conductors Zoltan Kalman and George Cleland for special media previews of their upcoming concerts.

    Cleland and his String Orchestra will open up their Wednesday, Nov. 21 dress rehearsal in the Cairns Recital Hall to the media. Photos and recordings are permitted to be taken beginning at 7 p.m., and the conductor and players will be available for interviews at 8 p.m.

    Kalman and his Wind Ensemble invite the media to attend their dress rehearsal on Tuesday, Nov. 27 in Partridge Hall. Media are asked to arrive at the hall by 5:30 p.m. to interview Kalman and some of the players. After the interviews, media will be permitted to record and photograph the beginning of the rehearsal.

    For more information or for assistance arranging interviews:

    * Dan Dakin, Manager Communications and Media Relations, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970

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    Categories: Media releases