Digital Marketing

Digital Marketing at Brock

Gain the knowledge and practical skill to success in a digital world.

Understand the customer journey, build a marketing plan, manage an e-commerce website, implement and analyze analytics and optimize the site for Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and learn about the future of digital marketing.

Digital Marketing at Brock

Gain the knowledge and practical skill to success in a digital world.

Understand the customer journey, build a marketing plan, manage an e-commerce website, implement and analyze analytics and optimize the site for Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and learn about the future of digital marketing.

Study Digital Marketing at Brock to develop your skills or earn recognition for your experience.

The Digital Marketing Micro-credential at Brock is an 8-week online program with live and virtual learning using simulated environments for immediate feedback on developing search and display ad campaigns, and real-life situation assignments.

Upon completion of studying Digital Marketing at Brock, learners will be able to use the fundamentals of digital marketing and apply them to successfully designing and managing websites for small and mid-sized business. Build and deploy a digital marketing strategy that will help that business grow with hands on knowledge of using Google Analytics, Social Media Marketing strategy, and Shopify. Learners will also obtain Brock Digital Media Marketing Certificate of Completion and a Shopify Digital Marketing Badge after successful completion of the entire micro-credential.

This digital marketing micro-credential will provide the knowledge required, and the practical skills and additional recognition for career and business success.

Digital Marketing Certificate for:

  • Business owners
  • Those wanting careers as: Social Media Specialist; Marketing Specialist; Digital Media Specialist
  • Those needing to upgrade their Digital Marketing skills
  • Recent graduates

Outcomes:

  • Build marketing plans
  • Operate e-commerce sites
  • Execute digital marketing campaigns
  • Implement and use analytics
  • Execute SEO best practices

What you’ll learn studying Digital Marketing at Brock

  • Understand the fundamentals of digital marketing
  • Succeed in designing and managing your company’s website
  • Gain knowledge of customer journey & content marketing
  • Learn Search Engine Marketing skills
  • Get to know key Search Engine Optimization skills
  • Keep growing and practicing your Social Media Marketing skills
  • Acquire skills in web analytics and Google Analytics
  • Learn new trends (e.g., AR, VR, and Metaverse) in Digital Marketing.

Kai-Yu Wang, Professor and Chair of the Department of Marketing, International Business and Strategy at the Goodman School of Business.

Instructor

This course is instructed by Dr. Kai-Yu Wang, Professor of Marketing, Brock University

Dr. Wang is an award winning Professor and Chair of the Marketing, International Business and Strategy Department at the Goodman School of business.
He is the recipient of:

  • 2022 Society of Marketing Advances Distinguished Teaching Competition
  • 2021-2022 GSB Distinguished Scholar of the Year Award
  • 2021 Goodman Faculty of Excellence in Teaching Award
  • 2020 Brock University Distinguished Teaching Award
  • 2018-2019, 2015-2016 Goodman’s Departmental Researcher of the Year Award
  • and many more.

PROGRAM SPECIALITIES

This course uses online advertising simulation tool called Mimic Pro Simulation which provides learners with live feedback on creating search, display, and shopping ad campaigns.

12 months of access to Shopify e-commerce platform.

ModulesCourse Description
Introduction to Digital MarketingLearn the concepts of Digital Marketing and how it differs from traditional marketing tactics. Use this knowledge to build a marketing plan.
Designing and Managing Your WebsiteGain practical knowledge on using the web’s most common website management platforms for ecommerce purposes. Plan and build a website using WordPress and Shopify.
Customer Journey & Content MarketingUsing the fundamentals gained from Introduction to Digital Marketing, research and build a customer journey. Using customer profiles, create a content calendar and execution strategy.
Search Engine MarketingAllow your website to break out from the crowd. Build an advertising campaign targeted to your audience and see how it performs using a live simulation software.
Search Engine OptimizationImplement best practices for your business to be found online. Learn how content and connecting with your audience will increase engagement and site traffic with SEO.
Social Media MarketingReach your customers where they are. Develop social media marketing campaign that target your audience on major social networking platforms.
Web AnalyticsTrack you performance to optimize your website. Learn how to use Google Analytics to get insights for improving digital marketing performance.
New trends in Digital MarketingGet experience with AR, VR and be introduced to the future of marketing with the Metaverse.

Textbook (digital): Jeff Larson and Stuart Draper. “Digital Marketing Essentials.” Stukent

This course will also be using an online advertising simulation called the Mimic Pro Simulation, which will be accessed from the same website.

Prerequisites

  • Microsoft Office Skills including Microsoft Teams

Technology & Tools

For In-person and online studies.
Laptop: Windows 10 or higher or equivalent operating system with recommended 8 GB of  RAM and at least 16 GB of free hard disk space and Wi-Fi capabilities.

Online studies only.
Access to reliable  high-speed broadband internet access (Cable, DSL, LTE) with a minimum bandwidth of 15 Mbps is recommended.
Laptop must include integrated webcam and microphone.

Books and Materials

  • All materials are included in program fees.

Intake Details

For the May 4, 2023 intake, asynchronous (ASYNC) learning will become available May 1. Subsequent modules will be available every following week on Thursdays.

The first Synchronous (SYNC) session will begin on Thursday May, 2023 from 4:00 PM to 6:00 PM and occur every Thursday until the last SYNC session will occur on Thursday, June 22, 2023. SYNC sessions will be recorded. Attendance is not mandatory.

Ontario logoThis credential is funded by the Ontario Micro-credentials Challenge Fund from the Ministry of Colleges and Universities and Ministry of Labour, Training and Skills Development.

 

Developed in collaboration with the Goodman School of Business and Goodman Group.

Developed in partnership with the Greater Niagara Chamber of Commerce and the South Niagara Chamber of Commerce.

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Intake DateStatus
May 4, 2023OPEN
Intake termCost
January 2023$1,995+HST
Program Details
CredentialCertificate of Completion
FormatPart-time
DeliveryOnline Synchronous
Duration8 weeks
Frequency6 hours per week

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