The new era of marketing is human talent and AI innovation. This micro-credential prepares you to work confidently with AI as a creative and strategic collaborator, rather than a replacement. You’ll explore the ever-changing role of AI in marketing and learn to harness this technology to amplify their strategy and practical applications. You’ll examine the role of AI in strategy, social media marketing, visual design, video marketing, market research, search marketing, writing and editing and much more.
The course also introduces responsible and ethical practices for using AI in marketing, helping you build confidence and sound judgment in navigating this fast-changing space. By the end of the course, you will be equipped to apply AI strategically, maintain brand integrity, and stay ahead in the next era of human–AI collaboration.
Program Information
What you’ll learn studying AI-DRIVEN MARKETING:
- Examine AI trends and develop strategies that leverage human creativity and critical thinking in an AI-driven economy.
- Apply responsible and ethical practices in AI-powered marketing to protect brand integrity and build audience trust.
- Analyze the role of AI technology in marketing strategy and performance measurement for organizations of all sizes.
- Develop and refine human-AI collaboration workflows by applying effective prompt-engineering techniques, analyzing AI responses.
- Create and evaluate AI-generated marketing content to ensure alignment with brand identity, authenticity, inclusivity, and ethical standards.
AI-Driven Marketing for:
- Marketing and communications professionals looking to enhance their digital strategy with AI
- Entrepreneurs and small business owners seeking to increase marketing impact
- Non-profit leaders interested in ethical AI use
- Freelancers and consultants who want to stay competitive and tech-savvy
- Students and emerging professionals preparing for the future of marketing
- Educators integrating AI literacy into their programs
Module 1:
AI Tools & Strategy for Modern Marketers
Module 2:
Prompt Engineering: Getting Better Results from AI
Module 3:
AI for Content Strategy & Creation
Module 4:
AI Ethics & The Future of Marketing
All necessary materials are included in course fees.
A fully asynchronous online course does not require real-time communications. Asynchronous online courses do not have the required on-campus components, including assessments. The course will have a set start and finish date and set due dates for assignments and assessments. Please see the registration page for more details.
Prerequisites
- No prerequisites are required to take this course.
Technology Requirements
For in-person and online studies:
- Laptop: Minimum Windows 10 or equivalent operating system. Recommended 8GB of RAM and at least 16 GB of free hard disk space and Wi-Fi capabilities.
Online studies only:
- Access to reliable high-speed broadband internet access (Cable, DSL, LTE) with a minimum bandwidth of 15 Mbps is recommended.
- Laptop must include integrated webcam and microphone.
To successfully complete your program, you will complete all components of the program. Your progress will be continuously evaluated using a variety of formative and/or summative assessments to receive a final mark. Information about these assessment methods will be provided in the Learning Management System on the first day of the program.
| Course Detail | Course Info |
|---|---|
| Code | PCSL 9N582 |
| Price | $749 |
| OSAP Eligible | Yes |
| Delivery Mode(s) | ASY - Asynchronous Online |
| Duration | 8 weeks |
| Intake Details | More Info |