A course for all experience levels and educational backgrounds. Join us for a unique online or in-person opportunity to learn directly from wine research and industry leaders in a 10-week online modular approach or a 1-week intensive in-person delivery.

Build your understand the of the customer journey, develop a marketing plan, manage an e-commerce website, implement and analyze analytics and optimize the site for Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and learn about the future of digital marketing.

Thankfully, we live and work in a diverse society.  Cultural difference is something we want to respect and understand in our lives and workplaces.  There are many elements to culture and intercultural understanding is something you seek to foster in your job and how you perform in teams and in life.  THis micro-credential is the starting place for everyone to be open to engaging in their learning journey about cultural awareness, supporting cultures and engaging with different cultures that is positive. Step forward and increase your self-awareness, your understanding and your ability to foster positive intercultural interactions by completing this micro-credential. 

​Whether we are interacting with colleagues in a workplace, professional clients or customers, students in a classroom, neighbours or family members, we are encountering cultural differences. Those cultures way be defined by race, ethnicity, religion, gender, age, language, sexual orientation or any multitude of diverse groups, and when we encounter individuals who belong to cultural groups different from our own we may feel challenged and wish we had a greater understanding of culture and how to interact more effectively with diversity.

It is critical for an organization to be strategic in all aspects of their work. These strategies can consist of business strategy, completing competitive scans, identifying differentiating factors, building on their core values and creating a culture of innovation. This micro-credential will support the initial stages of organization development, including business planning, strategic planning, and learning from successes and failure to iterate and innovate. 

Recruiting and hiring talent for your organization is more critical than ever. Hiring is more than posting a job and waiting to see who applies. It is about finding the right person with the right combination of skills, mindsets and fit for your organization’s culture. It is also about finding the right talent before your competition does. This micro-credential is designed to help you attract external talent through effective recruitment practices, look inward to find and build talent within your organization and lead people to retain talent in a competitive marketplace.  

Identifying how to support your colleagues through change is a critical skill that modern workers and managers require. From asking the right questions, maintaining appropriate energy, identifying a change champion, developing resilience to change within an organization, encountering resistance to change and supporting effective communication through the change to obtain organizational buy-in, this micro-credential will support you and your team throughout the essentials of a change process.  

As a leader, you feel acutely that change is inevitable and can impact many areas of your business or your team’s work. You have also experienced throughout your career that change can be difficult and many times does not yield the anticipated benefits. Successful change is driven by leaders who understand that vision, strategy, stakeholders and communication are all equally as important when it comes to change success. This micro-credential will support leaders in developing a toolkit to support leaders and their team through the change process and implement an action plan to bring forward when leading change in their organization. 

Every role requires an ongoing development of digital skill sets.  Every employer has or will continue to set goals to advance their organizations with responsibilities that require a digital acumen.  Technology is continuing to transform the ways we work. Today, there are an increasing number of tools, data, applications, processes, and insights that have technology woven throughout.  And you want to keep up in society, not just the workplace.  Learn how to adopt a digital mindset and how you can support others to do the same.  It is important to have a balance in how we evaluate, access, adopt or adapt to technology.  Completing this micro-credential is taking the proactive step to having a healthy digital mindset and supporting a more data-driven approach to our work and lives.   

Communication is an essential key to success in your career, organization or business. This micro-credential will help support your ability to inspire, inform and persuade through clear communication to different audiences. Focusing specifically on written mediums and presentation skills, you will learn to recognize and tailor to an audience in order to help your message meet the intended goal. Upon completion of the micro-credential, learners will have the confidence and skill to share their intended message, no matter the format. 

When there are multiple competing priorities and the word “pivot” has become a norm in the goal setting, this micro-credential is a core skill set that employers are depending on their employees to do, and do well, each and every day.   It is more than just setting a goal, it is about communicating them, setting a plan that is realistic to achieve them, determining the resources required pre and during goal progression as well as when to reassess the goals with the appropriate stakeholders.  Plus, you will learn the skills for mastering procrastination and how to keep your focus to achieve the goals with competing priorities and evaluate the impact.  This micro-credential is the career skills that enable you to advance in your career by knowing how to take on new and more challenging goals.

Hiring is not easy.  It is time intensive, expensive and you want to do it best the first time. In this essentials on recruiting talent, you will focus on each of the critical components of the recruitment cycle to get the optimal outcome of hiring the best candidate.  As a seasoned professional new to hiring or someone seeking to enhance their skills in recruitment and selection with an equity, diversity, and inclusion mindset, this micro-credential is essential.  Examine what your job posting should say, where you should post, and how your recruitment process can be more EDI from the beginning.  You want to have a more diverse workforce and it takes intentionality at every step.  Complete this micro-credential as your commitment to bringing the best candidate to your workplace without bias from past practices and experience.   

Being new to retaining talent and keeping your staff motivated, especially since the great resignation began in the last two years, you are seeking the knowledge and skills to effectively engage and retain your team(s) and employees.  Time and again it shows that having vacancies on your team(s) leads to greater employee burnout.  In this micro-credential you will advance your knowledge of the practices that keep top-talent at the top of their game while you also support those who are learning their roles and aspiring to be top talent.  The knowledge gained in this specialized micro-credential could even make the difference in how you address the low-performing team members.  Even if you have been in the talent management role for years, it might be time to refresh your thinking, delve into practices you may have forgotten and explore new skills.   This micro-credential is essential for the skills needed in the changing world of retaining talent. 

As a professional working in business development, customer and client relations and more, your accountability to truly seek to understand your customers goals and priorities is paramount. There may be your “tried and true” sales tactics that have worked in the past, but you want to do better. You know your customer base is diverse and you want to be thoughtful in your sales approaches. Taking this micro-credential is a commitment to your profession and how you can be more inclusive, respect and foster diversity and build equitable practices. Learn the foundations of equity, diversity and inclusion (EDI) and how to gather customer knowledge to deliver value with respect. Explore your own cultural awareness and ways to support the advancement of your clients’ needs while achieving your targets for your job role accountabilities. Completing this micro-credential demonstrates that you and your organization recognize now is the time. You are committed to continuing how you step-up and advance how you build a customer-centric client approach with EDI considerations from start to finish of the sales cycle.  

You are a professional whose work responsibilities have grown, and you want to stay ahead. The key to your career advancement is building your professional skills and abilities in an ever-changing work environment. It is important for you to invest in your skills to stay ahead and continue to elevate your skills in today’s workplace. This micro-credential is an opportunity to invest the time and learn to keep pace with professional practice and skills needed. Learn practices for enhanced decision-making skills and prioritization as well as how to ignite innovative thinking for increasing complex challenges. Discover how to get the best from yourself and in collaboration with others. Completing this micro-credential will demonstrate your commitment to continuous self-reflection and proactively learning the skills that add value in any role.

There is a distinct advantage of moving beyond operational thinking to strategically thinking and planning how to navigate and plan how to achieve your organizations priorities, or even how to re-think them for the best way forward. This micro-credential is beneficial if you need to analyze opportunities and problems from many lenses and as broadly as possible. Strategic thinking requires continually assessing your organization, sector, geo-political environment and then being agile to apply the insights to achieve a value-add differentiation in your organization. Completing this micro-credential fosters learner’s ability to learn strategies and best practices from business leaders and more.