Articles by author: Tiffany Mayer
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It’s a common question in job interviews: Where do you see yourself in five years? If Bonnie Lysyk is ... Full story
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Perseverance pays off for Distinguished Teaching Award winner
Kai-Yu Wang is certain that before 2011, his marketing research students weren’t always all that interested in what he was ... Full story -
Goodman graduates mixing business with beer
Note: This story originally appeared in the Winter 2020 issue of the Goodman School of Business’ alumni magazine Goodman: The Magazine ... Full story -
Goodman prof’s research doesn’t whitewash corporate greenwashing
The amount of greenwashing by corporations has one Goodman School of Business professor seeing red. The practice of pretending to ... Full story -
Research makes the case for marketing professor’s teaching award
Eric Dolansky knows textbooks can sometimes fall short in reinforcing the concepts his students learn in class. They might tell ... Full story -
Goodman Distinguished Leader inspires with message of social responsibility
A walk to the marina in Michael Lee-Chin’s birth city of Port Antonio, Jamaica, put much into perspective for ... Full story -
Holistic approach defines Distinguished Scholar’s work
The phrase ‘Houston, we have a problem’ often conjures how the U.S. government's National Aeronautics and Space Administration (NASA) ... Full story -
Kick-Starting Entrepreneurship participant gets boost from SmartStart Seed Fund
When Sharon Reeds got a card in the mail congratulating her on her success, the entrepreneur had only herself to ... Full story -
Goodman prof honoured as Emerging Scholar
When Jin Lei graduated with his Master of Science in statistics from Northern Illinois University, a PhD in finance beckoned. ... Full story -
Business Matters brews up conversation on craft business
Geoff Dillon plans on talking a lot in 2019. He has a story to tell, but as Ontario’s first craft ... Full story