The Grant Dobson Case Competition and the Terry O'Malley Lecture in Marketing and Advertising

The Grant Dobson Case Competition and the Terry O'Malley Lecture in Marketing and Advertising


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The Terry O'Malley Lecture in Marketing and Advertising 2016

Matthew Santoro (BAcc ‘09, MAcc ‘10) is a YouTube personality with over 5 million subscribers. He will deliver a lecture titled "YouTube and the impact of social media in business" on Wednesday, March 2 at 7:30 p.m. in the David S. Howes Theatre.

Tickets are free but must be reserved in advance. To reserve your tickets, please contact Development & Alumni Relations Office, Thistle 265, or email events@brocku.ca.

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Matthew Santoro

Join Matthew Santoro (BAcc ‘09; MAcc ‘10) at the Grant Dobson Case Competition and the Terry O'Malley Lecture in Marketing and Advertising!

Matthew is a YouTube personality and entertainer. Matthew is most well-known for his “Top 10” lists and “50 AMAZING Facts” videos on his popular YouTUbe channel, which boasts over 5 million subscribers. Having collaborated with Arnold Schwarzenegger, the Muppets and other YouTubers like Lilly Singh and Rob Dyke, Matthew has made his mark in the social media world. He’ll be releasing his first book, MIND=BLOWN, this summer.

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The Grant Dobson Case Competition 2016

The Case Competition was was created by Sharon Broderick, Goodman School of Business, in 2005 and named in 2008 for the late Grant Dobson, who served as the executive director of the Office of External Relations at Brock University. The establishment of this prestigious event works to further the objectives set by Terry O’Malley as a platform within the Lecture in Marketing and Advertising to deliver opportunities for students to learn about and implement the current strategies and roles of advertising, marketing, and the media. Winners of this competition are recognized by fellow students and industry professionals as possessing superior creativity, and demonstrating excellent presentation skills. Find out how to participate in the Dobson Case Competition.