The Terry O'Malley Lecture in Marketing and Advertising

The Terry O'Malley Lecture in Marketing and Advertising

UPDATE! Glen Hunt donates honorarium to buy sneakers for kids

We would like to thank this year's Terry O'Malley Lecture speaker, Glen Hunt of Cossette. After asking Brock students to find innovative ways to conquer childhood obesity in the Dobson Case Competition, Mr. Hunt decided to donate his honorarium from the event to a school track team that needed new equipment but couldn't afford it. With these shoes, they can't lose—surgite!


We are pleased to welcome Glen Hunt of Cossette to deliver the Terry O'Malley Lecture in Marketing and Advertising, which has become a sellout event at Brock University since it launched in 2002. Established by Terry O’Malley, former chairman of the Toronto-based ad agency Vickers & Benson Advertising (now Arnold Worldwide), the annual lecture focuses on advertising, marketing, and the mass media, examining the role they play in modern society.

We hope you will join us for this year’s 13th annual lecture on Wednesday, March 5 at 7:30 p.m. in the Sean O’Sullivan Theatre.

Lost & Found

Multi-award-winning adman Glen Hunt will provide an intimate and inspirational account of his journey of personal and professional discovery after almost 30 years in advertising and marketing.

A former Cannes advertising festival judge and one of Canada's top copywriters, Hunt has been the creative driving force behind many of Canada's most acclaimed and influential integrated communications campaigns. He was the creative inspiration behind the intensely moving “I Am Canadian" rant commercial, Lexus’ memorable “Moments” campaign and the long-running Robaxacet ad, “Helping you walk away from back pain.”

Hunt is Chief Transformation Officer at Cossette, Canada’s leading integrated communications agency, founded in Quebec City in 1972 and with offices across Canada.

The event is free, but tickets are required. To reserve your tickets, please contact the Centre for the Arts Box Office by calling 905-688-5550 x3257.



The Case Competition was founded in 2005 and named in 2008 for the late Grant Dobson, who served as the executive director of the Office of External Relations at Brock University. The establishment of this prestigious event works to further the objectives set by Terry O’Malley as a platform within the Lecture in Marketing and Advertising to deliver opportunities for students to learn about and implement the current strategies and roles of advertising, marketing, and the mass media. Winners of this competition are recognized by fellow students and industry professionals as possessing superior creativity, and demonstrating excellent presentation skills.

The Dobson Competition Brief is  available here.

The finalists for the Dobson Case Competition have been announced! Congratulations to the following teams, listed in no particular order:

Team 1: Connor Adams, Simon Grottker, Josta Willebrand
Team 2: Oriane Kerleguer, Dustin Secord, Mitchell Cowan, Josiah Pulst
Team 3: Vanessa Hartwick, Brendan Ellingham, Nicolas Baudin

The competition will take place on March 5 at 2 p.m. in the Board Room on the 13th floor. If you are unable to attend, you can livestream the event at!

1st place: $2,000
2nd place: $1,200
3rd place: $800
Mark Smyka Presentation Award: $250

Please review the instructions and tips available here. If you have further questions, please contact Sharon Broderick at