Media releases

  • Canada’s top two basketball teams to clash at the Meridian Centre

    MEDIA RELEASE: 9 November 2017 – R00208

    A mid-season clash of the titans will take place in downtown St. Catharines next month.

    The Carleton Ravens, ranked first in the country for men’s basketball, and the second-ranked, undefeated Brock Badgers will face each other at 8 p.m. on Saturday, Dec. 2 at the Meridian Centre. It’s part of a basketball doubleheader that will also see the two schools’ women’s teams battle it out starting at 6 p.m.

    The games continue what has become a tradition of Brock University taking its exciting varsity sports action downtown, but the men’s game between the Badgers and Ravens could be a preview of the national championships.

    Carleton won its seventh-consecutive national title in 2016-17, defeating the Badgers in the Ontario University Athletics semifinals along the way. But with a combination of talented returning veterans and some strong recruits, the Badgers are off to an impressive start this season. On Wednesday night, Brock improved to a perfect 5-0 by handing the Ryerson Rams their first loss at home since 2014. It solidified the Badgers’ No. 2 ranking in the country and sets up the Dec. 2 game against No.1 Carleton.

    On the women’s side, the Carleton Ravens are the defending Critelli Cup Ontario champions and have started the season with a 2-0 record. The Badgers women’s team are off to a 2-3 start on the season.

    Tickets for the doubleheader at the Meridian Centre went on sale Thursday, Nov. 9 on Ticketmaster online with prices set at $15 for adults, $10 for seniors and youth and $35 for courtside. A limited number of free tickets for Brock students will become available starting Monday, Nov. 27.

    For more information or for assistance arranging interviews:

    * Dan Dakin, Media Relations Officer, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970

    – 30 –

    Categories: Media releases

  • Brock prof says cannabis branding key factor in building customer trust and product quality

    MEDIA RELEASE: 8 November 2017 – R00207

    How cannabis is allowed to be marketed and branded in Canada is going to be an important conversation in the coming months, says Brock University Associate Professor Michael Armstrong.

    On Wednesday, a coalition of licensed Canadian cannabis producers released “Recommendations for Responsible Cannabis Branding and Marketing Guidelines,” where they urged the government to set looser guidelines than planned for advertising marijuana.

    Armstrong, who teaches courses in quality improvement in Brock’s Goodman School of Business and has written opinion columns on this subject, says branding will play an important role in developing knowledge for customers of legal cannabis.

    “Designing quality cannabis products involves many dimensions,” he said. “Because of these complexities, product branding will be important for providing consumers with good quality experiences.

    “Recognizable brands help consumers find the best product for their needs.”

    Further to that, Armstrong says branding also “helps build trust.”

    “That’s one advantage legal cannabis could have over illegal. Consumers won’t need to risk unpredictable results buying on the street,” he said. “Conversely, without branding, producers have little incentive to pursue excellence. As generics, they’d logically aim to minimize costs — and quality.”

    Associate Professor Michael Armstrong is available for interviews on the issue. He can be reached directly at michael.armstrong@brocku.ca

     

    For more information or for assistance arranging interviews:

    * Dan Dakin, Media Relations Officer, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970

    Brock University Marketing and Communications has a full-service studio where we can provide high definition video and broadcast-quality audio.

    – 30 –

    Categories: Media releases