Media releases

  • Wealthy Barber to join Brock’s Monster Pitch competition

    MEDIA RELEASE: 20 November 2017 – R00214

    David Chilton, author of The Wealthy Barber series, will judge the upcoming Monster Pitch, a student entrepreneurial pitch competition run by Brock’s Goodman School of Business students in January.

    Chilton will join returning judges Bruce Croxon, co-host of BNN’s The Disruptors and CEO of Round13; Deborah Rosati, corporate director and co-founder of Women Get On Board; and Jason Sparaga, co-founder and co-CEO of Spark Power Corp. and founder of Spara Capital Partners.

    A frequent guest on national TV and radio shows and a much sought-after speaker, Chilton is passionate about the field of personal finance and mixes humour and common sense to help people handle their money more wisely in his books The Wealthy Barber and The Wealthy Barber Returns. He has also published a number of bestselling cookbooks.

    Inspired by the hit TV show Dragons’ Den, Monster Pitch is hosted by the Brock Innovation Group student club. It’s supported by the Goodman School of Business and BioLinc and is sponsored by Spark Power Corp.

    In its seventh year, the pitch competition will see four Brock University student teams present their business ideas to the judging panel for a chance to win a prize package worth more than $12,500 in cash and in-kind startup support services.

    “This is an important event for our school,” says Goodman School of Business Dean Andrew Gaudes. “It demonstrates the strength of our students and their ability to get in front of people and show the richness of their ideas and entrepreneurial experience.”

    Gaudes said the positive comments from judges over the years “show how strong our students are and how well our programs prepare them.”

    “The strength of the judges shows their interest in working with our faculty, staff and students in a successful event like Monster Pitch,” he said.

    The finalists pitching their ideas will be in good company, as they will share the Monster Pitch stage with two prominent entrepreneurs.

    The event will open with Steeped Tea founder Tonia Jahshan sharing her experience on Dragons’ Den in 2012, when she received investment from judges Chilton and Jim Treliving after successfully pitching her business plan.

    A keynote address will then be given by Welland native Anthony Lacavera, founder and chairman of Globalive Capital and founder of Wind Mobile, Canada’s fourth-largest wireless carrier.

    Brock Innovation Group President Josiah Dueck, a fourth-year business student, said the planning for Monster Pitch is extensive, but said “it’s all worth it.”

    “Monster Pitch is a unique opportunity for students to pitch and get feedback from celebrity judges and industry professionals, and to get that experience in order to move forward with their businesses,” Dueck said.

    The competition takes place at 1:30 p.m. on Monday, Jan. 8 at the FirstOntario Performing Arts Centre. The event is open to everyone and tickets are now on sale for $5.

    For more information or for assistance arranging interviews:

    * Dan Dakin, Media Relations Officer, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970

    Brock University Marketing and Communications has a full-service studio where we can provide high definition video and broadcast-quality audio.

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    Categories: Media releases

  • Creative directors behind SickKidsVS campaign to speak at O’Malley Lecture

    MEDIA RELEASE: 17 November 2017 – R00213

    The imagery is powerful. Emotional. Unforgettable. All are important attributes of a successful advertising campaign.

    The SickKids Foundation’s ‘VS’ campaign launched in 2016 was hailed as a massive success. It won awards globally and helped raise money and awareness for the Hospital for Sick Children in Toronto.

    Peter Ignazi and Carlos Moreno, two Chief Creative Officers as Cossette, the agency behind the campaign, will deliver the 17th annual Terry O’Malley Lecture in Marketing and Advertising on Tuesday, Nov. 21 at Brock University.

    Ignazi and Moreno have twice made the Top 10 list of the most awarded copywriters and art directors in the world and, in 2013, were ranked as the No. 1 creative directors in Canada. At Cossette they work with leading brands from around the globe including McDonald’s Canada, General Mills and TD Bank.

    The annual Terry O’Malley Lecture, along with the Grant Dobson Case Competition held with students earlier in the day, is hosted by Brock’s Department of Communication, Popular Culture and Film. The lecture starts at 7:30 p.m. in the Sean O’Sullivan Theatre.

    The Dobson competition this year focuses on the Women’s Brain Health Initiative, which raises money, awareness and creates education programs to combat brain-aging diseases that affect women.

    Lynn Posluns and JoAnne Korten, the Initiative’s founder and executive director, respectively, will be at the Dobson event, marking the first time the subjects of the case competition being contested by Brock students will be on hand to observe.

    Created by St. Catharines native and advertising icon Terry O’Malley, the O’Malley lecture honours his legacy as one of the most legendary creative talents in modern Canadian advertising. For the past 16 years, the lecture series has exposed Brock students to some of North America’s top marketing and business communicators.

    Complimentary tickets to the event are still available for faculty, staff, students and the Niagara community through the Department of Communication, Popular Culture and Film website.

    What: 17th annual Terry O’Malley Lecture in Marketing and Advertising

    When: Tuesday, Nov. 21, 7:30 p.m.

    Where: Sean O’Sullivan Theatre, Brock University

    Who: Free tickets available to faculty, staff, students and the Niagara community

    For more information or for assistance arranging interviews:

    * Dan Dakin, Media Relations Officer, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970

    Brock University Marketing and Communications has a full-service studio where we can provide high definition video and broadcast-quality audio.

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    Categories: Media releases