Creative directors behind SickKidsVS campaign to speak at O’Malley Lecture

MEDIA RELEASE: 17 November 2017 – R00213

The imagery is powerful. Emotional. Unforgettable. All are important attributes of a successful advertising campaign.

The SickKids Foundation’s ‘VS’ campaign launched in 2016 was hailed as a massive success. It won awards globally and helped raise money and awareness for the Hospital for Sick Children in Toronto.

Peter Ignazi and Carlos Moreno, two Chief Creative Officers as Cossette, the agency behind the campaign, will deliver the 17th annual Terry O’Malley Lecture in Marketing and Advertising on Tuesday, Nov. 21 at Brock University.

Ignazi and Moreno have twice made the Top 10 list of the most awarded copywriters and art directors in the world and, in 2013, were ranked as the No. 1 creative directors in Canada. At Cossette they work with leading brands from around the globe including McDonald’s Canada, General Mills and TD Bank.

The annual Terry O’Malley Lecture, along with the Grant Dobson Case Competition held with students earlier in the day, is hosted by Brock’s Department of Communication, Popular Culture and Film. The lecture starts at 7:30 p.m. in the Sean O’Sullivan Theatre.

The Dobson competition this year focuses on the Women’s Brain Health Initiative, which raises money, awareness and creates education programs to combat brain-aging diseases that affect women.

Lynn Posluns and JoAnne Korten, the Initiative’s founder and executive director, respectively, will be at the Dobson event, marking the first time the subjects of the case competition being contested by Brock students will be on hand to observe.

Created by St. Catharines native and advertising icon Terry O’Malley, the O’Malley lecture honours his legacy as one of the most legendary creative talents in modern Canadian advertising. For the past 16 years, the lecture series has exposed Brock students to some of North America’s top marketing and business communicators.

Complimentary tickets to the event are still available for faculty, staff, students and the Niagara community through the Department of Communication, Popular Culture and Film website.

What: 17th annual Terry O’Malley Lecture in Marketing and Advertising

When: Tuesday, Nov. 21, 7:30 p.m.

Where: Sean O’Sullivan Theatre, Brock University

Who: Free tickets available to faculty, staff, students and the Niagara community

For more information or for assistance arranging interviews:

* Dan Dakin, Media Relations Officer, Brock University, 905-688-5550 x5353 or 905-347-1970

Brock University Marketing and Communications has a full-service studio where we can provide high definition video and broadcast-quality audio.

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