Are you asking yourself “How do I promote my winery on social media?” or “How to increase my social media engagement for my cidery?” Do you struggle with consistency or lack of skills to effectively connect with your audience? This course is tailored specifically for anyone who manages social media efforts at a winery or cidery. It will empower you with the tools and strategies to create engaging content that resonates with your audience and drives sales. Learn to optimize your winery or cidery’s social media platforms, tailor content for your target market, and apply basic photo and video techniques—all without needing prior experience. Gain the industry-specific insights needed to boost your winery or cidery’s social media presence through effective, targeted messaging and storytelling.
Program Information
What you’ll learn studying Practical Social Media Strategies:
- Gain general understanding of social media marketing for wineries and cideries
- Obtain practical techniques for producing social media content
- Understand how to identify, target and create engaging content for your audience
- Take away an actionable plan for implementing a social media marketing strategy
Practical Social Media Marketing Strategies for:
- Winery or cidery owners
- Marketing professionals looking to specialize in beverage industry
- Winery or cidery sales people who manage social channels
Module 1:
Social media platforms and how to optimize yours for business
Module 2:
Understanding, finding and impacting target consumers
Module 3:
Content strategy and planning
Module 4:
Basic techniques for creating photo and video content
Module 5:
Crafting and delivering the right message to the right audience
All necessary materials are included in course fees.
Prerequisites
- General computer, technology and internet use literacy as well as smartphone literacy. General awareness of different social media platforms is expected.
Technology Requirements
For in-person and online studies:
- Laptop: Minimum Windows 10 or equivalent operating system. Recommended 8GB of RAM and at least 16 GB of free hard disk space and Wi-Fi capabilities.
Online studies only:
- Access to reliable high-speed broadband internet access (Cable, DSL, LTE) with a minimum bandwidth of 15 Mbps is recommended.
- Laptop must include integrated webcam and microphone.
Successful completion of this course requires the submission of a fully developed social media strategy for a real or imagined winery or cidery. The strategy will be developed with support and feedback from the instructor through-out the duration of the course.
Intake Details
A fully asynchronous online course does not require real-time communications. Asynchronous online courses do not have the required on-campus components, including assessments. The course will have a set start and finish date and set due dates for assignments and assessments.
Please see the registration page for specific section details.
| Course Detail | Course Info |
|---|---|
| Course Code | COOL 9N560 |
| Date of Next Start | Feb 03, 2025 |
| Price | $475 |
| OSAP Eligible | No |
| Delivery Mode(s) | ASY - Asynchronous Online |
| Duration | 5 weeks |
| Frequency | Weekly |
| Intake Details | Next and more intake info |
| Scheduled Class Time(s) | Not applicable |
