Study Digital Marketing at Brock to develop your skills or earn recognition for your experience.
The Digital Marketing Micro-credential at Brock is an 8-week online program with live and virtual learning using simulated environments for immediate feedback on developing search and display ad campaigns, and real-life situation assignments.
Upon completion of studying Digital Marketing at Brock, learners will be able to use the fundamentals of digital marketing and apply them to successfully designing and managing websites for small and mid-sized business. Build and deploy a digital marketing strategy that will help that business grow with hands on knowledge of using Google Analytics, Social Media Marketing strategy, and Shopify. Learners will also obtain Brock Digital Media Marketing Certificate of Completion and a Shopify Digital Marketing Badge after successful completion of the entire micro-credential.
This digital marketing micro-credential will provide the knowledge required, and the practical skills and additional recognition for career and business success.
Program Information
Digital Marketing Certificate for:
- Business owners
- Those wanting careers as: Social Media Specialist; Marketing Specialist; Digital Media Specialist
- Those needing to upgrade their Digital Marketing skills
- Recent graduates
Outcomes:
- Build marketing plans
- Operate e-commerce sites
- Execute digital marketing campaigns
- Implement and use analytics
- Execute SEO best practices
What you’ll learn studying Digital Marketing at Brock
- Understand the fundamentals of digital marketing
- Succeed in designing and managing your company’s website
- Gain knowledge of customer journey & content marketing
- Learn Search Engine Marketing skills
- Get to know key Search Engine Optimization skills
- Keep growing and practicing your Social Media Marketing skills
- Acquire skills in web analytics and Google Analytics
- Learn new trends (e.g., AR, VR, and Metaverse) in Digital Marketing.
Instructor
This course is instructed by Dr. Kai-Yu Wang, Professor of Marketing, Brock University
Dr. Wang is an award winning Professor and Chair of the Marketing, International Business and Strategy Department at the Goodman School of business.
He is the recipient of:
- 2023 3M National Teaching Fellowship
- 2022 Society of Marketing Advances Distinguished Teaching Competition
- 2021-2022 GSB Distinguished Scholar of the Year Award
- 2021 Goodman Faculty of Excellence in Teaching Award
- 2020 Brock University Distinguished Teaching Award
- 2018-2019, 2015-2016 Goodman’s Departmental Researcher of the Year Award
- and many more.
PROGRAM SPECIALITIES
This course uses online advertising simulation tool called Mimic Pro Simulation which provides learners with live feedback on creating search, display, and shopping ad campaigns.
12 months of access to Shopify e-commerce platform.
| Modules | Course Description |
| Introduction to Digital Marketing | Learn the concepts of Digital Marketing and how it differs from traditional marketing tactics. Use this knowledge to build a marketing plan. |
| Designing and Managing Your Website | Gain practical knowledge on using the web’s most common website management platforms for ecommerce purposes. Plan and build a website using WordPress and Shopify. |
| Customer Journey & Content Marketing | Using the fundamentals gained from Introduction to Digital Marketing, research and build a customer journey. Using customer profiles, create a content calendar and execution strategy. |
| Search Engine Marketing | Allow your website to break out from the crowd. Build an advertising campaign targeted to your audience and see how it performs using a live simulation software. |
| Search Engine Optimization | Implement best practices for your business to be found online. Learn how content and connecting with your audience will increase engagement and site traffic with SEO. |
| Social Media Marketing | Reach your customers where they are. Develop social media marketing campaign that target your audience on major social networking platforms. |
| Web Analytics | Track you performance to optimize your website. Learn how to use Google Analytics to get insights for improving digital marketing performance. |
| New trends in Digital Marketing | Get experience with AR, VR and be introduced to the future of marketing with the Metaverse. |
Textbook (digital): Jeff Larson and Stuart Draper. “Digital Marketing Essentials.” Stukent
This course will also be using an online advertising simulation called the Mimic Pro Simulation, which will be accessed from the same website.
Prerequisites
- Microsoft Office Skills including Microsoft Teams
Technology & Tools
For In-person and online studies.
Laptop: Windows 10 or higher or equivalent operating system with recommended 8 GB of RAM and at least 16 GB of free hard disk space and Wi-Fi capabilities.
Online studies only.
Access to reliable high-speed broadband internet access (Cable, DSL, LTE) with a minimum bandwidth of 15 Mbps is recommended.
Laptop must include integrated webcam and microphone.
Books and Materials
- All materials are included in program fees.
“Digital Marketing at Brock University exceeded my expectations in every way possible. [It] provided me with the essential knowledge and skills needed to thrive in my current digital role, but it also inspired an entrepreneurial idea. I was captivated by the engaging curriculum and the expertise of Professor Wang and the guest speakers. Professor Wang and team were readily available to answer questions and provide guidance whenever needed. As a result of this course, I have experienced a significant transformation in my skill set and confidence. I have the tools and strategies needed to effectively grow in my current role as well as excel in personal endeavors. The Digital Marketing Micro-Credential is an exceptional choice for both beginners and experienced professionals.”
– Paige J., 2023 Digital Marketing Micro-Credential Student
To successfully complete your program, you will need to complete all the components outlined in your course. Your progress will be continuously evaluated using a variety of formative and/or summative assessments to receive a final mark. Information about these assessment methods will be provided in the Learning Management System on the first day of the program.
Intake Details
This micro-credential is delivered with asynchronous and synchronous learning components. Asynchronous (ASYNC) learning will become available the first week. Subsequent modules will be available every following week on Thursdays.
Synchronous (SYNC) sessions will occur weekly online and lectures are 2 hours long. SYNC sessions will be recorded and are not mandatory to attend.
For class times and upcoming start dates, please visit the registration page.
This credential is funded by the Ontario Micro-credentials Challenge Fund from the Ministry of Colleges and Universities and Ministry of Labour, Training and Skills Development.
Developed in collaboration with the Goodman School of Business and Goodman Group.
Developed in partnership with the Greater Niagara Chamber of Commerce and the South Niagara Chamber of Commerce.
Related Programs
| Course Detail | Course Info |
|---|---|
| Course Code | PCSL GGDM |
| Date of Next Start | Closed |
| Price | $1,995 |
| OSAP Eligible | No |
| Delivery Mode(s) | ASY - Asynchronous Online |
| Duration | 8 weeks |
| Frequency | Weekly |
| Intake Details | Next and more intake info |
| Scheduled Class Time(s) | Thu 6:00 p.m. - 8:00 p.m. |
Contact us with any questions you may have about this program’s curriculum, registration, admission requirements.
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