Media and Communication Studies

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EXPLORE THE MEDIA. DISCOVER YOUR INFLUENCE.

How do you get your information? What entertainment do you consume? Who do you trust? How can you better understand the platforms and the media of communication that structure your life, your relationships, and the contemporary society all around us? How do you protect yourself from manipulation and how can you position yourself as a media producer, not just product? How do you inform yourself as someone who can strategically manipulate channels of communication and audiences for it, not just learning about social media practices and communication messages and campaigns, but acting to shape them? Our Media and Communication programs create the foundations for all of this.

Media and Communication studies position you as someone with the critical, intellectual, analytical, practical and interpersonal skills which employers seek, and which are more valuable than ever before in the face of A.I. challenges. We don’t just study media output, but also examine media producers, institutions and organizations, audiences and users. By seeking to understand how the world can be shaped by media industries and practitioners, you equip yourself to engage on that playing field. Canada’s culture sector accounted for nearly 688,000 jobs in 2026 and contributes more than $69 billion to the country’s GDP. More than 200 million people create content globally and comprise an influencer economy worth at least a third of a trillion dollars. A Media and Communication Studies degree empowers you by creating engaged citizens and teaching the skills of social influence necessary to make a difference in today’s dynamic world.

Media and Communication Studies may be the right program for you if you are interested in:

Media, Content and Digital Production

  • multimedia production
  • social media
  • Digital marketing
  • publicity and advertising
  • events and experience media

Communication and Public Engagement

  • corporate Communications
  • brand strategy
  • public relations
  • public affairs
  • stakeholder engagement

Media Research, Culture and Policy

  • Media research
  • intellectual property law
  • audience Research
  • culture and society
  • media policy and regulation

Experiential Learning Opportunities

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put your learning into practice through applied projects and case studies, an annual communication case competition judged by industry professionals, and a fourth-year work-integrated learning placement.

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Contact the CPCF Academic Advisor

If you have any questions about the Media and Communications Program, please contact the Academic Advisor.