This course offers a pragmatic approach to developing marketing strategies and materials that consider the unique needs of your clients. It also encourages you to think beyond a promotional campaign, brochure or website to the brand your organization portrays through all of its external facing content. You will leave the course with tools and templates to assess and address potential gaps, and resources to support you on your inclusive marketing journey.
Program Information
What you’ll learn studying Inclusive Communication for Sales and Marketing:
- Define inclusive marketing
- Review resources that help you increase comfort with acceptable language, current trends and relevant legislative requirements
- Explore a number of research and listening techniques to better understand customer profiles, needs and considerations
- Conduct a high level ‘audit’ of your offering or brand and identify potential gaps and solutions to increase inclusivity
- Select and test images that go beyond stereotypes
- Assess if your organization is walking the talk by ensuring materials and digital representations of your internal culture are also representative and inclusive
- Create a feedback loop to ensure that insights from customers are shared for follow-up action
- Understand the importance of authentically apologizing if you make a misstep either in external facing materials or in your interactions
Inclusive Communication for Sales and Marketing for:
- Business owners
- Leaders and professionals in marketing
- Business development and social media management
- Communications professionals who manage customer facing corporate websites that might include investor relations, career pages, testimonials, project successes, etc. would also benefit from attending this course
Prerequisites
- No prerequisites required
Technology Requirements
- General computer and technology use abilities
- Working laptop with high-speed internet access
To successfully complete your program, you will need to complete all the components outlined in your course. Your progress will be continuously evaluated using a variety of formative and/or summative assessments to receive a final mark. Information about these assessment methods will be provided in the Learning Management System on the first day of the program.
| Course Detail | Course Info |
|---|---|
| Course Code | PCSL 9N31 |
| Date of Next Start | Closed |
| Price | $495 |
| OSAP Eligible | No |
| Delivery Mode | SYN - Synchronous Online |
| Duration | 8 hours |
| Frequency | One Time |
| Intake Details | Next and more intake info |
| Scheduled Class Time(s) |