Introduction To Marketing < Back to course list
More about this courseCharacteristics of the marketing function in Canada, basic marketing concepts and the marketing function in organizations.
Restriction: open to BAcc, BBA, BBE, BCB, and combined Business majors. In Fall Term open to BAcc, BAcc Co-op and BBA Co-op majors until date specified in Registration guide. Students must have a minimum of 2.5 overall credits.
Prerequisite(s): ACTG 2P31 or MGMT 1P93.
Completion of this course will replace previous assigned grade and credit obtained in MKTG 2P51, 2P52 and 3P22.