Consumer Behaviour < Back to course list
More about this courseApplication of behavioural science concepts to marketing; the interactions of consumers, sellers, public policy makers and researchers.
Restriction: open to BBA students approved to the marketing concentration, until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, CSBC, STAC and combined Business majors. Students must have a minimum of 10.0 overall credits.
Prerequisite(s): MKTG 2P52 or 3P24.