The Campaign Challenge aims to provide students an extraordinary applied communication learning event. CPCF faculty set a contemporary communication problem and challenge student teams to develop and present (pitch) a creative communication campaign solution. Finalist teams pitch their ideas to a panel of communication experts.
Along with prize money, finalists are recognized by fellow students, the wider Brock community, and industry professionals as possessing superior creativity, and demonstrating excellent communication skills.
The Campaign Challenge aims to train concrete skills (critical thinking, problem solving, strategic, creative communication) in high demand with businesses, non-profit organizations, and policy makers. Participating students may gain an edge in competitive fields such as branding, advertising, marketing, public relations, risk mitigation; media production; health, environment, political and civic institutions.
- Form a team of 2-4, third-year, or fourth-year students (include at least one CPCF student). Imagine your team is a communication agency.
- Read the brief and examine the “problem” you are to address.
- Conduct preliminary research on the brand, as well as terms and concepts the brief raises.
- Write your response to the brief to convince the client (the brand) to speak to you about your marketing proposal and potentially invest money into your idea.
- Format your response as a slide deck.
*Contest rules are subject to change
