Researchers use brainwaves to measure hockey fan engagement
She shoots, she scores! The crowd goes wild. Days or weeks later, attendees may give glowing reports of that final ... Full story
Articles tagged with: marketing
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Goodman talk to explore impact of marketing leadership on innovation
The impact of marketing leaders on innovation and business outcomes will be the focus of the next Goodman School of ... Full story -
Prof honoured for advancing equity, diversity in sport marketing
Sport is more than just a game for Michael Naraine; it’s a platform for progress. The Brock University Associate ... Full story -
Student businesses invited to enter Campus Store shelf space contest
Brock student entrepreneurs have a chance to see their products on the shelves of the Campus Store thanks to a ... Full story -
Internationally renowned marketing professor joins Goodman School of Business
When you ask distinguished marketing scholar V. Kumar what he is currently working on, his answer is almost every hot ... Full story -
Persistence drives Distinguished Scholar’s research
Kai-Yu Wang is proof that persistence is key to being a successful researcher. During his early years at the Goodman ... Full story -
Thesis defences Dec. 5 to Dec. 9
The following is a list of thesis defences taking place from Monday, Dec. 5 to Friday, Dec. 9. Master of Education thesis ... Full story -
Marketing prof wins distinguished teaching competition
According to Kai-Yu Wang, individuals need to be versatile and willing to take on challenges in an ever-changing business world. ... Full story -
Thesis defences Sept. 26 to Sept. 30
The following is a list of thesis defences taking place between Monday, Sept. 26 and Friday, Sept. 30. Master of Science in ... Full story -
Passion for entrepreneurship brews success for Goodman grad
Think of a barista making your favourite brew and chances are, they’re nothing like Chris Battagli (BBA ’18) or his ... Full story
