Webinar to investigate alignment of marketing strategies with foreign markets
To perform well in international markets, companies often consider adapting their marketing programs, influencing the degree to which a company ... Full story
Articles tagged with: marketing
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Research Scholars grant recipients announced by Goodman
Brock University’s Goodman School of Business has announced recipients of its inaugural Research Scholars program. Faculty have received grants ... Full story -
Olympics a ‘perfect storm kerfuffle,’ says Brock prof
The Olympic and Paralympic Games are a global enterprise worth billions of dollars and, for sports fans, perhaps the greatest ... Full story -
Goodman’s Teaching Excellence winner believes ‘once a teacher, always a teacher’
Kai-Yu Wang always ends each of his academic terms the same way. It doesn’t matter the subject, whether it’... Full story -
Brock brings Icewine education to France’s wine country with new collaboration
Wine and gastronomy graduate students in France’s Champagne region recently gained an in-depth understanding of one of Canada’s ... Full story -
Online talk to discuss influence of brand loyalty on consumer behaviour, branding
Creating successful brand communities can lead to positive consumer experiences and the development of brand loyalty. Research on what community ... Full story -
Canada Games Teaching Spotlight: Kai-Yu Wang connects Marketing students with local businesses
NOTE: This is the latest in a series of question-and-answer stories featuring faculty members who are integrating the 2022 Canada Games ... Full story -
Brock augmented reality marketing course receives Innovation in Business Education Award
Brock University’s new augmented reality (AR) marketing course has been internationally recognized. The one-of-a-kind course offered by the Goodman ... Full story -
Label images influence wine quality perception, says Goodman prof
While winemakers say it’s what’s in the bottle that counts, one Goodman School of Business professor has found ... Full story -
Unconventional journey leads O’Malley speaker to Brock
Being invited to speak at the 19th annual Terry O'Malley lecture made Dave Lafond do a lot of thinking. "I ... Full story
