Brock brings Icewine education to France’s wine country with new collaboration
Wine and gastronomy graduate students in France’s Champagne region recently gained an in-depth understanding of one of Canada’s ... Full story
Articles tagged with: marketing
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Online talk to discuss influence of brand loyalty on consumer behaviour, branding
Creating successful brand communities can lead to positive consumer experiences and the development of brand loyalty. Research on what community ... Full story -
Canada Games Teaching Spotlight: Kai-Yu Wang connects Marketing students with local businesses
NOTE: This is the latest in a series of question-and-answer stories featuring faculty members who are integrating the 2022 Canada Games ... Full story -
Brock augmented reality marketing course receives Innovation in Business Education Award
Brock University’s new augmented reality (AR) marketing course has been internationally recognized. The one-of-a-kind course offered by the Goodman ... Full story -
Label images influence wine quality perception, says Goodman prof
While winemakers say it’s what’s in the bottle that counts, one Goodman School of Business professor has found ... Full story -
Unconventional journey leads O’Malley speaker to Brock
Being invited to speak at the 19th annual Terry O'Malley lecture made Dave Lafond do a lot of thinking. "I ... Full story -
Ad agency co-founder to share ‘wild ride’ at annual O’Malley lecture
Any entrepreneur can tell you that launching a business is a wild ride, but not many have spent the past ... Full story -
Look at the label when choosing wine this holiday season: Brock prof
‘Tis the season for gift giving, and if you’re looking to impress someone on your list, you may want ... Full story -
Goodman names new Associate Dean, Research and Grad programs
Marketing and Product Innovation professor Narongsak (Tek) Thongpapanl has been named the new Associate Dean, Research and Graduate Programs, for ... Full story -
Moral dilemma? Brock research examines why people choose to buy counterfeit products
Most people know that buying counterfeit knock-offs of luxury products is unethical and even illegal, but that hasn’t ... Full story
