Jackie Botterill

Associate Professor

PhD, University of East London
MA, Simon Fraser University
BA, Simon Fraser University

Office: SBH 338
905-688-5550 x5364

jbotterill@brocku.ca

Jacqueline Botterill works to build a critical understanding of how marketplace communication and commodities are intertwined with everyday life. She views a wide variety of marketplace communication forms – advertising, branding, branded content, sponsorship – through a transdisciplinary lens. She has concentrated on food cultures and food media for the past five years. Her latest research explores eating in front of the phone.

Research Interests & Student Supervision

I’m interested in supervising projects in the areas of:

  • contemporary advertising
  • branding and promotional media
  • consumer culture
  • food culture, food communication and food media

Publications and collections

  • Botterill, Jacqueline (2018) “Innovation and Derivation in Canadian Food Television Programming.” Journal of Canadian Studies. Volume 52, Issue 2, Spring 2018, pp. 404-426
  • Botterill, Jacqueline (2017) “Mobile Eating: A Cultural Perspective”, International Review of Social Research 2017; 7(2): 71–79
  • Botterill, Jacqueline (2016) “South Ontarians Talk about Dinner Party Experiences.” In C. Elliott (ed.) Canadians Talk about Food, Athabasca Press. (Refereed) 9781771990257
  • Botterill Jacqueline and Kline, Stephen (2009) ‘From McLibel to McLettus: Marketplace Irrationalities And Public Relations In The Age Of Risk’, Business & Society Vol. 46, No. 2.
  • Botterill Jacqueline, Leiss, W., Kline, S. Jhally, S., and Asquith, K. (2018) “Social Communication in Advertising” 4th edition, New York: Routledge

Teaching areas

  • Consumer culture
  • Promotional culture
  • Advertising in context
  • Food culture and communication
  • Media analysis