Sport Management

Brock is the only university in Canada granting a specialized Bachelor of Sport Management (BSM) degree. Our program has an outstanding reputation within the sport industry for the quality of our students and graduates.

We offer a cutting-edge program where you’ll thrive through academic challenges and experiential learning opportunities.

Our focus is on the application of theory, principles and practices of business to the sport industry. Field placements and internships in your third and fourth years offer significant career-building experiences.

We maintain active connections with our Sport Management alumni, providing our classes with guest lecturers and key networking, internship and employment opportunities.

At graduation, you’ll be prepared to be hired directly into the sport industry or to pursue postgraduate studies in the Arts, Business or Law. The range of opportunity extends throughout the private, public and not-for-profit sectors of all sports. Our graduates are employed around the world within the broad business of sport.

  • Bachelor of Sport Management

Expected cut-off: low 80s
OUAC Code: BSM


Career outcomes

  • Manager, strategic partnerships/commercial rights
  • AGM/GM/VP/manager major league franchises
  • CEO/manager provincial/national sports associations
  • Manager, major games/event operations
  • Senior client manager/agent sports and entertainment
  • Manager, community/player relations

Prerequisite requirements

  • English (ENG4U)
  • One 4U mathematics