Media releases

  • Brock research reveals partisan media’s influence on people’s views

    MEDIA RELEASE: 30 May 2022 – R0060

    Researchers in Brock’s Department of Psychology are shedding new light on how partisan news can affect people’s views on polarizing social and political issues, regardless of their existing attitudes or ideologies.

    PhD student Megan Earle (BA ’15, MA ’17) and Professor Gordon Hodson published their findings in “News media impact on sociopolitical attitudes,” which appeared in PLOS One earlier this spring.

    “We wanted to find out if people’s issue stances make them gravitate towards certain news organizations and if these news organizations influenced consumers’ attitudes over time,” says Earle. “And for the most part, we found evidence for the latter — that exposure to partisan news sources is shifting people’s attitudes.”

    In the paper, Earle and Hodson provide analysis of three studies they conducted. They establish that news consumption does typically align with some attitudes, with people selecting news sources leaning to the right or left depending on their preferences. They also find that people’s attitudes shift to become increasingly aligned with the lean of the news they consume over time, and that this effect persists for months after exposure.

    But perhaps most importantly, they determine that right-leaning news in particular can foster more right-leaning stances, no matter what stance someone held prior to exposure.

    “In an experiment with Canadian undergraduates, we found that students who were exposed to right-leaning media showed greater belief that a terrorist attack was imminent, more anti-refugee attitudes and greater support for military action against terrorism,” says Earle.

    Whereas previous research in this area relied on fabricated news content, Earle and Hodson used actual clips of real-world news related to ISIS and terrorism drawn from sources like the CBC and the now-defunct Sun News Network for their study.

    They found that right-leaning news had a greater effect on people’s attitudes. Students who were exposed to left-leaning news clips showed similar outcomes to those assigned to the control group, who watched sports reels instead.

    “What’s really significant about the study is that even students who came in with pretty liberal beliefs experienced shifts in their attitudes,” says Earle. “It’s not just that people are coming to the news with a particular attitude or that people who already have particular beliefs are being egged on by the media, but that the news being consumed actually changes subjects’ issue stances over time.”

    The studies were completed as part of Earle’s master’s degree research and continued into the first part of her PhD under Hodson’s supervision. Next month, she will cross Brock’s Convocation stage for the third time, having successfully defended her dissertation in October 2021.

    Earle cautions everyone to be mindful as they consume news.

    “Research shows that people believe media affects other people but also then have this tendency to think, ‘but I won’t be affected,’” she says. “And I would counter that to say that you can be affected, even if you’re not realizing it, so you need to be careful about what you’re exposing yourself to and remember to think critically about it. It could be affecting you even if you feel like it’s not.”

    For more information or for assistance arranging interviews: 

    * Doug Hunt, Communications and Media Relations Specialist, Brock University dhunt2@brocku.ca or 905-941-6209

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    Categories: Media releases

  • Open house invites community to explore Brock LINC

    MEDIA RELEASE: 27 May 2022 – R0059

    After a successful academic year, the Brock LINC wants to celebrate — and the community is invited.

    On Wednesday, June 8, the University’s centre for creativity, innovation, research and entrepreneurship is hosting its inaugural open house for students, faculty, staff and community members.

    “We are still so new on campus, and with more in-person events starting up, we thought this was a great opportunity to bring the community into the space to learn about what happens here and what’s available to them,” says Farzana Crocco, Executive Director of the Brock LINC.

    Held from 1 to 4 p.m., the open house will provide visitors insight into all the Brock LINC offers and the work it has underway related to the different facets of innovation, including creativity, research and entrepreneurship.

    Brice Scheschuk, Managing Partner of Globalive and Co-Founder and CFO of Wind Mobile, will be the event’s keynote speaker, delivering a presentation on the practice of mentorship in the entrepreneurial and innovation ecosystem. He will share best practices for mentors and principles of menteeship that can help entrepreneurs upskill their performance.

    “Brice is a well-known mentor, speaker and investor in the Canadian innovation ecosystem. We are incredibly lucky to have someone of his calibre share his expertise at Brock,” says Crocco. “While he talks about mentorship for entrepreneurs, his talk is applicable to anyone involved as a mentor or mentee.”

    Those in attendance will also have the opportunity to meet the entrepreneurs chosen to be part of the LINCubator, Brock’s business incubation program, and to explore activities in the University’s MakerspaceDigital Scholarship Lab and R3 Consumer Wine Lab.

    Mini-workshops in each of the spaces will be available on a first-come, first-served basis. They include:

    • Design and Craft with Cricut, led by the Makerspace. (Limited to 15 people)
    • Data Visualization 101, led by the Digital Scholarship Lab. (Limited to 12 people)
    • How to Develop a VR Simulation, led by XpertVR. (Limited to 20 people)
    • Inventive Thinking Workshop: Jumpstart Your Creativity! led by Creativity and Education. (Limited to 20 people)

    To register for the event, and to sign up for the mini-workshops, visit brocku.ca/linc/brock-linc-open-house

    What: Brock LINC Open House
    When: Wednesday, June 8 from 1 to 4 p.m.
    Where: The Brock LINC inside the Rankin Family Pavilion at Brock University’s main campus
    To register: Visit brocku.ca/linc/brock-linc-open-house

    For more information or for assistance arranging interviews:

    * Doug Hunt, Communications and Media Relations Specialist, Brock University dhunt2@brocku.ca or 905-941-6209

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    Categories: Media releases