Media releases

  • Brock health behaviour expert advises people to have compassion for themselves

    EXPERT ADVISORY: 5 January 2023 – R0001

    In this new year, Sean Locke is encouraging people to ditch the self-criticism.

    The Assistant Professor of Kinesiology says developing self-compassion might be tough, but with practice and perseverance it can be done.

    “Because many of us tend to be self-critical most of the time, being kind to ourselves requires a degree of mindfulness,” he says.

    Locke is an expert in health behaviour change. His research focuses on developing programs that help people improve their health by changing their thinking and adopting actions such as diet and exercise.

    A challenging mental health issue for many is self-criticism. While this can help people refocus their energies and behaviours in specific short-term situations, ongoing negative self-talk is destructive in the long term, says Locke.

    “Self-compassion can help us reorient our efforts when we fail to meet our expectations and also protects our self-esteem,” he says. “It’s a psychological resource that allows us to bounce back when we face barriers, challenges and setbacks in our behaviour change efforts.”

    Locke has just wrapped up a partnership with the Kelowna-based company Switch Research in which he evaluated the company’s Self-Love Journal containing tools and strategies “that will help you boost self-compassion and silence negativity,” says the company’s website.

    The 90-day journaling program covers topics such as self-kindness, common humanity, mindfulness, self-acceptance, patience, and gratitude.

    Locke’s research involved 66 participants of various ages divided into two groups. One group was given a copy of the 90-day journal to use while the other half were in a control group waiting to receive their journal after the 90 days.

    Participants in both groups filled out surveys during and after the process asking them to rate their agreement with a range of statements such as, “I view that mistakes are made by everyone,” and “When I make a mistake, I’m kind to myself.”

    They also answered open-ended questions about their experiences with self-compassion.

    “Compared to people who were on the waitlist, those who went through the journal program had significantly greater improvements in self-kindness, mindfulness and their view of common humanity, which are the three key facets of self-compassion,” says Locke.

    Locke says journaling may help improve self-compassion skills, over time by reinforcing pathways in the brain that enable us to be kinder to ourselves.

    “Journals can help guide a person in purposeful reflection by keeping self-kindness on the forefront of their minds so that we don’t default to the criticism,” he explains. “The more often we can think about being self-compassionate, the more likely we are moving forward to be self-compassionate in the future.”

    For more information or for assistance arranging interviews:

    * Doug Hunt, Communications and Media Relations Specialist, Brock University dhunt2@brocku.ca or 905-941-6209 

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    Categories: Media releases

  • Brock expert explains how to wow with wine this holiday season

    MEDIA RELEASE: 21 December 2022 – R0138

    In search of the perfect wine gift this holiday season?

    Whether the bottle features a celebrity name, won a gold medal or received a rave review can all impact how a gift is perceived by its recipient.

    Brock University Professor of Marketing and Consumer Psychology Antonia Mantonakis has a few tips to help ensure gifts come with the ‘wow’ factor.

    Mantonakis researches how people choose, buy and consume wine.

    When purchasing for someone new to wine, she recommends looking for an award-winning bottle.

    “An enthusiast looking to learn more about wine is more impressed by any and all awards or medals compared to someone with high wine knowledge,” says Mantonakis.

    She also suggests looking for a bottle endorsed by a celebrity athlete.

    “In our research, we found that consumers liked the taste of a new wine better, reported a higher willingness to buy it, and a higher willingness to pay for it, if the celebrity athlete’s sport was considered a moderate match to the product category of wine,” says Mantonakis. “Too much of a match to the product category of wine, for example a celebrity golfer, was considered too predictable, whereas too little of a match, for example a celebrity wrestler, was perceived to be too strange. With a moderate match, for example an Olympic speed skater, consumers were intrigued and thought about the wine more.”

    For anyone purchasing for an avid wine consumer, she suggests learning if they have a preferred wine critic. According to her research, who the reviewer is impacts consumers’ openness to trying a new wine.

    “If a consumer likes a certain wine critic, they will always go with that recommendation, meaning a bottle recommended by your recipient’s favourite critic is a safe bet,” says Mantonakis. “On the opposite end of the spectrum, if the consumer does not like a certain wine critic, it can dissuade them from trying that wine.”

    For more information or for assistance arranging interviews:

    * Doug Hunt, Communications and Media Relations Specialist, Brock University dhunt2@brocku.ca or 905-941-6209

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    Categories: Media releases