Media releases

• Brock experts available for comment during Bullying Awareness and Prevention Week

  Friday, November 18, 2022 | By Brock University

  EXPERT ADVISORY: 18 November 2022 – R0128

  Brock University is home to one of Canada’s largest teams of child and youth bullying experts.

  This summer saw the formation of Brock Research on Aggression and Victimization Experiences (BRAVE), a team of professors and graduate and undergraduate students researching aggression in order to prevent it and help its victims.

  With Bullying Awareness and Prevention Week taking place in Ontario from Nov. 21 to 25, the following members of BRAVE are available to speak to their respective research areas and general aspects of bullying:

  Professor of Child and Youth Studies Tony Volk is a multidisciplinary scholar who studies parenting, bullying and personality. He uses evolutionary, historical and anthropological evidence to better understand the reasons why antisocial and bullying behaviour persists. While his work mostly focuses on children and adolescents, he also studies adult antisociality, such as psychopathy, and the intersections between the two.

  Associate Professor of Psychology Drew Dane is a clinically-trained scholar interested in understanding why adolescents choose antisocial behaviour and bullying over prosocial behaviour and co-operation. He studies adolescent behaviour in both traditional and online settings, including cyberbullying. He is interested in informing clinical interventions that promote co-operation and reduce bullying.

  Assistant Professor of Child and Youth Studies Naomi Andrews is a social and developmental psychologist interested in how adolescents create and navigate social relationships. She is an expert on social network analysis that not only studies individual adolescents but also their combined network of social interactions, including who is friends with who, and who bullies who. Andrews is also interested in understanding gender identity and has done work evaluating interventions for mothers and children experiencing interpersonal violence.

  Assistant Professor of Child and Youth Studies Ann Farrell is a developmental psychologist interested in understanding the interactions between individuals and their environments. She uses sophisticated quantitative methods to understand how individuals interact with different levels of environmental factors such as family, schools, neighbourhoods and broader culture to help promote or hinder prosocial development versus bullying behaviour.

  Brock University Professor of Child and Youth Studies Tony Volk, Associate Professor of Psychology Drew Dane, Assistant Professor of Child and Youth Studies Naomi Andrews, and Assistant Professor of Child and Youth Studies Ann Farrell are available for media interviews on bullying throughout Bullying Awareness and Prevention Week, Nov. 21 to 25.

  For more information or for assistance arranging interviews:

  * Doug Hunt, Communications and Media Relations Specialist, Brock University dhunt2@brocku.ca or 905-941-6209

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  Categories: Media releases

• Creative strategist to share twists and turns of advertising career at O’Malley Lecture

  Friday, November 18, 2022 | By Brock University

  MEDIA RELEASE: 18 November 2022 – R0127

  Jay Fleming’s (BA ’12) path into the marketing and advertising world was a long and winding road.

  Those twists and turns have helped the Strategic Director at creative agency Rethink — recently named Agency of the Year by strategy magazine — to look at advertising, strategy and life a little differently.

  The Brock graduate will detail his journey at the University’s 21st annual Terry O’Malley Lecture in Marketing and Advertising, held Tuesday, Nov. 22 at 7:30 p.m. in Sean O’Sullivan Theatre. It will be a full-circle moment for Fleming, who plans to touch on the relationship between strategy and circularity in advertising.

  Sharing his own experience, he will offer advice on how to follow your gut when a fork in the road presents itself, and talk about how insight and tension are at the core of much of the great ad work seen in the world.

  Fleming will dive into his career leading strategy for brands such as IKEA, among other accounts, and managing a growing team of strategists across Rethink’s offices in Toronto, Montreal, Vancouver and New York.

  In his lecture, Fleming will also highlight campaigns and ideas that have helped Rethink climb to its position as a top agency, showcasing how strategy helped to lay the foundation for strong creative output. In addition to the recent Agency of the Year honour, Rethink was ranked the No. 2 independent agency in the world at the D&AD Awards earlier this year.

  Created by St. Catharines native and advertising icon Terry O’Malley, the O’Malley Lecture honours his legacy as one of the most legendary creative talents in modern Canadian advertising. For the past two decades, the lecture series has exposed Brock students to some of North America’s top marketing and business communicators.

  Paired with the annual lecture is the Grant Dobson Case Competition, which is held with students earlier that same day and hosted by Brock’s Department of Communication, Popular Culture and Film.

  Tickets for the O’Malley Lecture are not required. Seats will be available on a first-come, first-served basis.

  For more information or for assistance arranging interviews:

  * Doug Hunt, Communications and Media Relations Specialist, Brock University dhunt2@brocku.ca or 905-941-6209

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  Categories: Media releases