Terry O’Malley Advertising Lecture and Grant Dobson Competition

The Grant Dobson Case Competition

Hosted by the Department of Communication, Popular Culture and Film, the Grant Dobson Case Competition provides students the opportunity to showcase their superior creativity and presentation skills to a panel of industry experts.

The Case Competition was created by Sharon Broderick, Goodman School of Business, in 2005 and named in 2008 for the late Grant Dobson, who served as the executive director of the Office of External Relations at Brock University.

The establishment of this prestigious event works to further the objectives set by Terry O’Malley as a platform within the Lecture in Marketing and Advertising to deliver opportunities for students to learn about and implement the current strategies and roles of advertising, marketing, and the media.

Winners of this competition are recognized by fellow students and industry professionals as possessing superior creativity, and demonstrating excellent presentation skills. 

Teams are to prepare a proposal as their entry to the competition and three finalist teams will be selected to pitch their marketing and advertising ideas to our panel of industry experts.

If you have questions about the case competition, please email dobson@brocku.ca. Registered participants will have access to a “tips” page within Sakai to help you prepare your response to the brief.

Registration is closed for 2019.

  1. Review the brief to explore the challenge teams are asked to address.
  2. Form a team of 2-4 students.
  3. Review the contest rules.
  4. Nominate a team leader and register to enter no later than 4:45 p.m. on the registration date. Team registration must be sent electronically to dobson@brocku.ca, and must contain at a minimum: 
    1. The first and last names of all team members
    2. The Brock University email address of each team member
    3. The program and year of study of each team member
    4. The age of each team member
    5. Express consent for the disclosure and publication of the team members’ names, programs, years of study, and content of responses to the brief and pitches in promotional or other related materials for the Contest.            
  5. Submit your team’s proposal (six pages maximum) no later than 4:45 p.m. on the submission date via Sakai.
  6. Up to three finalist teams will be selected from among the entries by a panel of Brock University faculty and staff based on the merits of the submissions on criteria such as creativity, feasibility, and excellence. Finalist teams will be notified by email.
  7. Teams who are selected to be finalists must present verbal pitches for their entries before a panel of judges at a time to be later designated by Brock University. Finalists will have an action-packed day from the morning, extending into the evening. 
  • 1st place: $2,000
  • 2nd place: $1,200
  • 3rd place: $800 

The competition and lecture will occur on Thursday, November 14th, 2019. 

  1. ELIGIBILITY

The contest is open only to:
a. Teams of 2-4 members consisting only of students who are registered in a full-time or part-time course of studies at Brock University for the 2019-2020 academic year, and who are legal residents of Canada, excluding Quebec, and have reached the age of majority in the province or territory in which they reside at the time of entry.
b. Teams that have a maximum of 1 student who has previously been a Dobson Case Competition finalist (e.g., they have pitched to the judges or received prize money).

  1. CONTEST PERIOD

The “Dobson Case Competition” (“the Contest”) is run by Brock University (the “Administrator”) and will take place from September 30, 2019 to November 14, 2019.

  1. HOW TO ENTER
  • Teams must register their participation in the Contest prior to entry, and no later than 4:45 p.m. EDT on Friday, Oct. 18, 2019.
  • Team registration must be sent electronically to dobson@brocku.ca, and must contain at a minimum:
    • a. the first and last names of all team members;
    • b. the Brock University email address of each team member
    • c. the program and year of study of each team member
    • d. the age of each team member
    • e. express consent for the disclosure and publication of the team members’ names, programs, years of study, and content of responses to the brief and pitches in promotional or other related materials for the Contest; and
    • f. a statement that the team contains no more than 1 previous Dobson Case Competition finalist.
  • Registered teams will be added to a Sakai site for Contest purposes.
  • Entries to the contest shall consist of a written response, not to exceed six (6) pages, to the marketing brief posted in Sakai, and meeting all other guidelines set out in the brief and on Sakai.
  • To be eligible, entries must be submitted to the Dobson Case Competition page under “Assignments” on Sakai and received no later than 4:45 p.m. EDT on Monday, October 21, 2019
  • All entries received shall be retained by Brock University and not returned. By participating in the Contest, all participants grant a non-exclusive license to Brock University to retain, share, communicate, publish, distribute, copy, modify, and alter the entries as may be necessary, in Brock University’s sole discretion, for the purposes of the Contest and publicizing the results of the Contest.
  • Brock University is not responsible for late, lost, incomplete, illegible, misdirected, stolen, delayed, damaged or destroyed entries, or for any unavailable network connections, failed, incomplete, garbled, or delayed computer transmissions, on-line failures, hardware, software or other technical functions or disturbances or any other communications failures or circumstances affecting, disrupting or corrupting the contest in any manner.
  • Teams who are selected to be finalists must present verbal pitches for their entries before a panel of judges in the first week of November at a time to be later designated by Brock University. Audio-visual aids are permitted. Teams are responsible for ensuring they have made arrangements in advance for any necessary equipment for their audio-visual aids.
  1. SELECTION OF WINNERS AND PRIZE
  • Up to three (3) finalist teams will be selected from among the entries by a panel of Brock University faculty and/or staff based on the merits of the submissions on criteria such as creativity, feasibility, and excellence. Finalist teams will be selected by Monday, October 28, 2019 and notified by email before 11:45 p.m. EDT.
  • The winning team(s) will be selected by a panel of marketing experts selected by Brock University, based on the merits of the submissions on criteria such as creativity, feasibility, and excellence. Winners will be selected on November 14, 2019 and will be notified in person following the pitches at an event dinner.
  • There are (4) prizes eligible to be won, consisting of
    • a. One (1) first place prize of $2,000
    • b. One (1) second place prize of $1,200
    • c. One (1) third place prize of $800; and
    • d. One (1) Mark Smyka outstanding presenter prize of $250.
  • Prizes must be accepted by the winners as awarded. First, second and third prizes are awarded per team, and will be divided as equally as possible among all winning team members. The Mark Smyka outstanding presenter prize is awarded to an individual but in the event of a tie, the prize may be divided amongst the winners, at Brock’s sole discretion.
  • No alternative or substitution of the prize is provided, except that Brock University, in its sole discretion, reserves the right to substitute a prize of equal or greater value if the prize is unavailable for any reason.
  • In order to be declared a winner, the selected winners will be required to sign a release indicating eligibility and compliance with these Official Contest Rules.
  1. CONDITIONS OF PARTICIPATION

By participating in this Contest, you agree:

  • To be bound by these Official Contest Rules and the decisions of Brock University, whose decisions are final
  • To the use of your name, likeness, voice, image, recording, video footage and statements in connection with this contest and the promotion and exploitation thereof
  • To receive e-mail communication from Brock University with information about its programs, campus events and admission update
  • That if selected as a finalist or winner, to give Brock University and its agents the right to publish or broadcast your name, likeness, voice, image, recording, video footage or statements for editorial, promotional, advertising and publicity purposes, without compensation other than the value of the prize offered; and
  • To release and indemnify and hold harmless Brock University, its advertising and promotional agencies, the prize suppliers, and all their respective officers, directors, employees, owners, agents, contractors, representatives, successors and assigns from any liability in connection with or arising out of this contest, the awarding of the prize, the use of any personal information or the use of merchandise purchased in relation to winning a prize
  1. TERMINATION

Brock University also reserves the right, without prior notice and its sole discretion, and at any time, to terminate the Contest, alter the rules in whole or in part, or modify, suspend or extend the Contest in any way.

  1. GENERAL PROVISIONS
  • Brock University reserves the right, in its sole discretion, to disqualify any participant for any reason, including failure to comply with these rules or with the intended purpose of these rules, or to require proof of eligibility, in whatever form Brock University deems appropriate.
  • All decisions made by Brock University with respect to this Contest are final without any right of appeal.
  • No entry will be returned.
  • No purchase necessary to enter.
  • There is a limit of 1 entry per participating team. Additional entries may be discarded and may cause an entrant to be disqualified, at Brock University’s sole discretion.
  • The invalidity or unenforceability of any provision of these Official Contest Rules does not affect the validity or enforceability of any other provision. This contest and these Official Contest Rules are governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other jurisdiction’s laws.
  1. PRIVACY NOTICE

Brock University protects your privacy and your personal information. The personal information requested is collected under the authority of the Brock University Act, 1964, and in accordance with the Freedom of Information and Protection of Privacy Act (FIPPA). The information provided will be used by the University to continue the conversation with you about being a Brock student. Please direct any questions about this collection to:

Karen Louise Smith
Assistant Professor
Department of Communication, Popular Culture and Film
905-688-5550 x6497
karen.louise.smith@brocku.ca

First Place: Brighter Blue

Cheyenne – 4th year, Honours Business Communication
Janelle – 3rd year, Media & Communication

 

Second Place: Generation Change

Rita – 3rd year, Business Communication
Simar – 3rd year, Media & Communication
Isabella – 3rd year, Business Communication

 

Third Place: Clean Up to Fill Up

Kelsea – 3rd year, Business Communication
Samantha – 3rd year, Business Communication
Fabian – 2nd year, Business Communication

 

 

First Place: Elevate

Bryan Haakman – 5th year, BBA Co-op Finance
Julia Baird-Oryschak – 3rd year, BBA Co-op Dual Degree

 

 

 

 

 

 

Second Place: Higher Society

Ramie Bilowus – 3rd year, Media and Communication Studies
Lucas Hansen – 3rd year, Business Communication
Ian Hart – 3rd year, Business Communication
Matthew Scott – 3rd year, Media and Communication Studies

 

 

 

 

 

Third Place: Dragon’s Puff

Niveditha Sethumadhava – 3rd year, Business Communication
Ayomilekan Hambolu – 3rd year, Accounting Co-op

Terry O’Malley Lecture in Marketing and Advertising

Created by St. Catharines native and advertising icon Terry O’Malley, the lecture honours O’Malley’s legacy as one of the most legendary creative talents in modern Canadian advertising. For the past 15 years, the lecture series has exposed Brock students to some of North America’s top marketing and business communicators.

19th annual terry o’malley lecture in marketing and advertising

Thursday, November 14 at 7:30 p.m.

Built From Scratch
An Entrepreneur’s Journey
Advertising Executive Dave Lafond is the 2019 O’Malley Lecture in Advertising and Marketing speaker. Hear his remarkable career journey from account executive to agency president to the highly successful launch of his own agency, No Fixed Address. Lafond will provide a rare and intimate look into the thrills and the agonies of launching your own business and starting an ad agency from scratch.

Dave Lafond is President and Co-Founder of No Fixed Address.
Dave spent his formative years building, launching and transforming some of the top agencies in Canada. He joined Publicis in early 2000, where he spent 11 years rising through the ranks, including launching Publicis Modem in 2007, a digital agency that grew to a team of over 120 experts. In early 2011, as President of Proximity/BBDO Canada, Dave honed his hybrid skills and built bridges between digital, traditional, and CRM. In late 2013, he joined Cossette, one of Canada’s largest independent agencies, as President of English Canada, with the mandate to transform its creative and digital acumen.

Dave launched No Fixed Address three years ago with CEO and Co-Founder Serge Rancourt.

18th annual terry o’malley lecture in marketing and advertising

Held on Thursday, November 22 at 7:30 p.m. in the Sean O’Sullivan Theatre at Brock University.

Read about the winners here

Learn more about Peter Shier’s talk on cannabis here

The 2017 Terry O’Malley Lecture in Marketing and Advertising was held on Tuesday, Nov. 21, 2017 at 7:30 p.m. in the Sean O’Sullivan Theatre at Brock University.

About the speakers

This year’s lecturers are Peter Ignazi and Carlos Moreno from Cosette Communication Inc.

Peter is one of the most successful creative directors and copywriters in Canada. Under his leadership, both BBDO and Cossette have been named Canadian “Agency of the Year” by Strategy Magazine – firsts for both Agencies. He has twice been included in the top ten list of most awarded copywriters in the world by the Gunn Report. In 2013, he was ranked #1 Creative Director in Canada by Strategy Magazine. In the past decade, he has won 21 Cannes Lions for 10 different clients in 8 categories ranging from film to cyber to integrated.

A native of Hamilton, Ontario Peter earned a B.Sc. in Chemistry from McMaster University before enjoying a successful career as a Research Chemist with Dow Chemical in Germany. He also has an MBA from McGill University. Peter has worked as a Copywriter and Creative Director in Toronto and New York for such agencies as TAXI, McCann and Downtown Partners DDB. In 2015, Peter brought his skills to Cossette where he runs a variety of blue chip accounts, including McDonalds, General Mills and SickKids.

Carlos Moreno is one of the most successful creative directors in Canada. In his tenure as ECD of BBDP, it was named Canadian Agency of the Year by both Strategy Magazine and the Advertising and Design Club of Canada. He was responsible in making the Toronto office a top 4 agency in the BBDO global network. in 2013, he was ranked #1 Creative Director in the country by Strategy Magazine. From 2004 to 2006, Carlos was Creative Directors and Partners at Amalgamated in New York working on Ben & Jerry’s and Cablevision. He has been twice included in the top ten list of most awarded art directors in the world by Broads Magazine and The Gunn Report.

In 2006, he brought his skills to BBDO where he runs a variety of blue chip accounts, including FedEX, PepsiCo, RBC, Wrigley and Mars. Carlos is a native of Guatemala. In 2011, he was nominated as one of the most Influential Hispanics in Canada by the Hispanic Chamber of Commerce. As of 2015, Carlos has brought his talent to Cossette run McDonalds, General Mills, Intact, Sick Kids and Telus.

  • Read about the winners here

Overview: According to Jackie Botterill, Associate Professor in the Department of Communication, Popular Culture and Film (CPCF), the Grant Dobson Case Competition is the culmination of years of learning, writing and thinking demanded of students in Brock University’s business and communication degree programs.

“Students focus their creativity, discipline their ideas, exercise strategic thinking, apply research, media and marketing skills and communicate persuasively with the goal of encouraging action in the marketplace.”

And the opportunity to encourage action in the marketplace is very real. The annual event, presented in conjunction with the Terry O’Malley Lecture in Marketing and Advertising, has a long history of creating valuable industry relationships for students.

In this year’s competition, teams were challenged to develop a marketing campaign for the luxury brand Canada Goose.

Ten teams submitted written proposals. Faculty members from CPCF and the Goodman School of Business reviewed the submissions and selected the top three finalist teams. Finalists pitched their campaigns to an esteemed panel of judges including:

Ania Lindenbergs, Executive Director of Brand Marketing – University of Toronto
Greg Plata, Team Lead, Sponsorship & Experiential Marketing – WestJet
Matthew Santoro, YouTube personality and entertainer and speaker at the 2015 Terry O’Malley Lecture in Marketing and Advertising
Peter Shier, President and Partner – Naked Creative Consultancy
Dianne Wright, Co-founder and Partner, Strategic Evolution – Chimpanzee