The Grant Dobson Case Competition
Hosted by the Department of Communication, Popular Culture and Film, the Grant Dobson Case Competition provides students the opportunity to showcase their superior creativity and presentation skills to a panel of industry experts.
The Case Competition was created by Sharon Broderick, Goodman School of Business, in 2005 and named in 2008 for the late Grant Dobson, who served as the executive director of the Office of External Relations at Brock University.
The establishment of this prestigious event works to further the objectives set by Terry O’Malley as a platform within the Lecture in Marketing and Advertising to deliver opportunities for students to learn about and implement the current strategies and roles of advertising, marketing, and the media.
Winners of this competition are recognized by fellow students and industry professionals as possessing superior creativity, and demonstrating excellent presentation skills.
Teams are to prepare a proposal as their entry to the competition and three finalist teams will be selected to pitch their marketing and advertising ideas to our panel of industry experts.
If you have questions about the case competition, please email email@example.com. Registered participants will have access to a “tips” page within Sakai to help you prepare your response to the brief.
Registration is now closed. Stay tuned for details for next year’s competition.
- Review the brief to explore the challenge teams are asked to address.
- Form a team of 2-4 students.
- Review the contest rules.
- Nominate a team leader and register to enter no later than 4:59 p.m. on the registration date. Team registration must be sent electronically to firstname.lastname@example.org, and must contain at a minimum:
- The first and last names of all team members
- The Brock University email address of each team member
- The program and year of study of each team member
- The age of each team member
- Express consent for the disclosure and publication of the team members’ names, programs, years of study, and content of responses to the brief and pitches in promotional or other related materials for the Contest.
- Submit your team’s proposal (six pages maximum) no later than 4:59 p.m. on the submission date via Sakai.
- Up to three finalist teams will be selected from among the entries by a panel of Brock University faculty and staff based on the merits of the submissions on criteria such as creativity, feasibility, and excellence. Finalist teams will be notified by email.
- Teams who are selected to be finalists must present verbal pitches for their entries before a panel of judges at a time to be later designated by Brock University. Finalists will have an action-packed day from the morning, extending into the evening.
- 1st place: $2000
- 2nd place: $1200
- 3rd place: $800
President, Naked Creative Consultancy
Peter is a veteran leader in the communications industry working with clients like The Globe & Mail, TD|Canada Trust, Coors Light, Pepsi, Princess Margaret Cancer Centre and others. He has +20 years experience at some of Canada’s top agencies including J. Walter Thomson, Cossette and Saatchi, eventually becoming President & Vice Chair at FCB Toronto. Peter was an active board member for the Institute for Communication and Advertising (ICA) and served 2 years as the volunteer Chairman. He also spent time working on the client side, having served as VP Marketing for both the Toronto Argonauts and Timothy’s World Coffee.
Naked got involved in the Cannabis industry over 7 years ago and currently consults with a number of industry players on branding, marketing, partnerships, content development and communication strategy. Peter has been published and speaks often about Cannabis in Canada. He is a graduate of Cornell University and spent 6 years playing professional hockey before embarking on a career in marketing.
Partner, FletcherWeir Consulting
Lynn was one of the first account planners in Canada, bringing deep consumer understanding to the centre of creative development. Driven by curiosity about what makes people tick, Lynn has led agency strategy teams around the world for major agencies. She now consults with marketers on getting the best from their agencies.
Independent Marketing Communications Consultant
Mark is a leading authority on the marketing and advertising industry, having worked in the agency business for 12 years as Director of Communications at ad agency Cossette and prior to that as a trade journalist covering the marketing, advertising and film and television production industries.
In 1986, after stints at daily newspapers, Mark co-founded trade magazine publisher and event producer Brunico Communications. While at Brunico, Mark was the founding editor of Playback, Canada’s film and TV production magazine; Strategy, a marketing trade publication; KidScreen, an international trade publication covering the youth market; and Boards magazine, another international trade publication devoted to TV commercial production.
Greg Plata (BSM ’08)
Director, Strategy & Brand Development I Naked Creative Consultancy
A two-time Cannes Lions award winner and recognized as Marketing Magazines Top 30 under 30, Greg has spent time as a client, creative and content strategist across a varied spectrum of brands including WestJet, Hydro One, Walmart, Nestle, Coca-Cola and Nike. Most recently Greg joined Naked Creative Consultancy, having formed a close relationship with the agency’s President, Peter Shier, at of all places, the Terry O’Malley Lecture Series and Dobson Case Study Competition.
A graduate of the Sport Management program from Brock University, Greg currently sits as Vice-President of the Board of Directors for the Alumni Association. This is Greg’s fifth year as a judge and contributor with the Terry O’Malley Lecture Series and Dobson Case Study Competition.
The competition and lecture will occur on Thursday, November 22nd, 2018.
The contest is open only to:
a. Teams of 2-4 members consisting only of students who are registered in a full-time or part-time course of studies at Brock University for the 2018-2019 academic year, and who are legal residents of Canada, excluding Quebec, and have reached the age of majority in the province or territory in which they reside at the time of entry.
b. Teams that have a maximum of 1 student who has previously been a Dobson Case Competition finalist (e.g., they have pitched to the judges or received prize money).
2. CONTEST PERIOD
The “Dobson Case Competition” (“the Contest”) is run by Brock University (the “Administrator”) and will take place from October 4th, 2018 to November 22nd, 2018.
3. HOW TO ENTER
- Teams must register their participation in the Contest prior to entry, and no later than 4:59 p.m. EDT on Wednesday, October 24th, 2018.
- Team registration must be sent electronically to email@example.com, and must contain at a minimum:
- a. the first and last names of all team members;
- b. the Brock University email address of each team member
- c. the program and year of study of each team member
- d. the age of each team member
- e. express consent for the disclosure and publication of the team members’ names, programs, years of study, and content of responses to the brief and pitches in promotional or other related materials for the Contest; and
- f. a statement that the team contains no more than 1 previous Dobson Case Competition finalist.
- Registered teams will be added to a Sakai site for Contest purposes.
- Entries to the contest shall consist of a written response, not to exceed six (6) pages, to the marketing brief posted in Sakai, and meeting all other guidelines set out in the brief and on Sakai.
- To be eligible, entries must be submitted to the Dobson Case Competition page under “Assignments” on Sakai and received no later than 4:59 p.m. EDT on Friday, October 26th, 2018.
- All entries received shall be retained by Brock University and not returned. By participating in the Contest, all participants grant a non-exclusive license to Brock University to retain, share, communicate, publish, distribute, copy, modify, and alter the entries as may be necessary, in Brock University’s sole discretion, for the purposes of the Contest and publicizing the results of the Contest.
- Brock University is not responsible for late, lost, incomplete, illegible, misdirected, stolen, delayed, damaged or destroyed entries, or for any unavailable network connections, failed, incomplete, garbled, or delayed computer transmissions, on-line failures, hardware, software or other technical functions or disturbances or any other communications failures or circumstances affecting, disrupting or corrupting the contest in any manner.
- Teams who are selected to be finalists must present verbal pitches for their entries before a panel of judges in the first week of November at a time to be later designated by Brock University. Audio-visual aids are permitted. Teams are responsible for ensuring they have made arrangements in advance for any necessary equipment for their audio-visual aids.
4. SELECTION OF WINNERS AND PRIZE
- Up to three (3) finalist teams will be selected from among the entries by a panel of Brock University faculty and/or staff based on the merits of the submissions on criteria such as creativity, feasibility, and excellence. Finalist teams will be selected by Monday, October 29th, 2018 and notified by email before 11:59 p.m. EDT.
- The winning team(s) will be selected by a panel of marketing experts selected by Brock University, based on the merits of the submissions on criteria such as creativity, feasibility, and excellence. Winners will be selected on November 22nd, 2018 and will be notified in person following the pitches at an event dinner.
- There are (4) prizes eligible to be won, consisting of
- a. One (1) first place prize of $2,000
- b. One (1) second place prize of $1,200
- c. One (1) third place prize of $800; and
- d. One (1) Mark Smyka outstanding presenter prize of $250.
- Prizes must be accepted by the winners as awarded. First, second and third prizes are awarded per team, and will be divided as equally as possible among all winning team members. The Mark Smyka outstanding presenter prize is awarded to an individual but in the event of a tie, the prize may be divided amongst the winners, at Brock’s sole discretion.
- No alternative or substitution of the prize is provided, except that Brock University, in its sole discretion, reserves the right to substitute a prize of equal or greater value if the prize is unavailable for any reason.
- In order to be declared a winner, the selected winners will be required to sign a release indicating eligibility and compliance with these Official Contest Rules.
5. CONDITIONS OF PARTICIPATION
By participating in this Contest, you agree:
- To be bound by these Official Contest Rules and the decisions of Brock University, whose decisions are final
- To the use of your name, likeness, voice, image, recording, video footage and statements in connection with this contest and the promotion and exploitation thereof
- To receive e-mail communication from Brock University with information about its programs, campus events and admission update
- That if selected as a finalist or winner, to give Brock University and its agents the right to publish or broadcast your name, likeness, voice, image, recording, video footage or statements for editorial, promotional, advertising and publicity purposes, without compensation other than the value of the prize offered; and
- To release and indemnify and hold harmless Brock University, its advertising and promotional agencies, the prize suppliers, and all their respective officers, directors, employees, owners, agents, contractors, representatives, successors and assigns from any liability in connection with or arising out of this contest, the awarding of the prize, the use of any personal information or the use of merchandise purchased in relation to winning a prize
Brock University also reserves the right, without prior notice and its sole discretion, and at any time, to terminate the Contest, alter the rules in whole or in part, or modify, suspend or extend the Contest in any way.
7. GENERAL PROVISIONS
- Brock University reserves the right, in its sole discretion, to disqualify any participant for any reason, including failure to comply with these rules or with the intended purpose of these rules, or to require proof of eligibility, in whatever form Brock University deems appropriate.
- All decisions made by Brock University with respect to this Contest are final without any right of appeal.
- No entry will be returned.
- No purchase necessary to enter.
- There is a limit of 1 entry per participating team. Additional entries may be discarded and may cause an entrant to be disqualified, at Brock University’s sole discretion.
- The invalidity or unenforceability of any provision of these Official Contest Rules does not affect the validity or enforceability of any other provision. This contest and these Official Contest Rules are governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other jurisdiction’s laws.
8. PRIVACY NOTICE
Brock University protects your privacy and your personal information. The personal information requested is collected under the authority of the Brock University Act, 1964, and in accordance with the Freedom of Information and Protection of Privacy Act (FIPPA). The information provided will be used by the University to continue the conversation with you about being a Brock student. Please direct any questions about this collection to
Department of Communication, Popular Culture and Film
(905) 688-5550 x5365
First Place: Elevate
Bryan Haakman – 5th year, BBA Co-op Finance
Julia Baird-Oryschak – 3rd year, BBA Co-op Dual Degree
Second Place: Higher Society
Ramie Bilowus – 3rd year, Media and Communication Studies
Lucas Hansen – 3rd year, Business Communication
Ian Hart – 3rd year, Business Communication
Matthew Scott – 3rd year, Media and Communication Studies
Third Place: Dragon’s Puff
Niveditha Sethumadhava – 3rd year, Business Communication
Ayomilekan Hambolu – 3rd year, Accounting Co-op
Terry O’Malley Lecture in Marketing and Advertising
Created by St. Catharines native and advertising icon Terry O’Malley, the lecture honours O’Malley’s legacy as one of the most legendary creative talents in modern Canadian advertising. For the past 15 years, the lecture series has exposed Brock students to some of North America’s top marketing and business communicators.
About the speakers
Peter is one of the most successful creative directors and copywriters in Canada. Under his leadership, both BBDO and Cossette have been named Canadian “Agency of the Year” by Strategy Magazine – firsts for both Agencies. He has twice been included in the top ten list of most awarded copywriters in the world by the Gunn Report. In 2013, he was ranked #1 Creative Director in Canada by Strategy Magazine. In the past decade, he has won 21 Cannes Lions for 10 different clients in 8 categories ranging from film to cyber to integrated.
A native of Hamilton, Ontario Peter earned a B.Sc. in Chemistry from McMaster University before enjoying a successful career as a Research Chemist with Dow Chemical in Germany. He also has an MBA from McGill University. Peter has worked as a Copywriter and Creative Director in Toronto and New York for such agencies as TAXI, McCann and Downtown Partners DDB. In 2015, Peter brought his skills to Cossette where he runs a variety of blue chip accounts, including McDonalds, General Mills and SickKids.
Carlos Moreno is one of the most successful creative directors in Canada. In his tenure as ECD of BBDP, it was named Canadian Agency of the Year by both Strategy Magazine and the Advertising and Design Club of Canada. He was responsible in making the Toronto office a top 4 agency in the BBDO global network. in 2013, he was ranked #1 Creative Director in the country by Strategy Magazine. From 2004 to 2006, Carlos was Creative Directors and Partners at Amalgamated in New York working on Ben & Jerry’s and Cablevision. He has been twice included in the top ten list of most awarded art directors in the world by Broads Magazine and The Gunn Report.
In 2006, he brought his skills to BBDO where he runs a variety of blue chip accounts, including FedEX, PepsiCo, RBC, Wrigley and Mars. Carlos is a native of Guatemala. In 2011, he was nominated as one of the most Influential Hispanics in Canada by the Hispanic Chamber of Commerce. As of 2015, Carlos has brought his talent to Cossette run McDonalds, General Mills, Intact, Sick Kids and Telus.
- Read about the winners here
Overview: According to Jackie Botterill, Associate Professor in the Department of Communication, Popular Culture and Film (CPCF), the Grant Dobson Case Competition is the culmination of years of learning, writing and thinking demanded of students in Brock University’s business and communication degree programs.
“Students focus their creativity, discipline their ideas, exercise strategic thinking, apply research, media and marketing skills and communicate persuasively with the goal of encouraging action in the marketplace.”
And the opportunity to encourage action in the marketplace is very real. The annual event, presented in conjunction with the Terry O’Malley Lecture in Marketing and Advertising, has a long history of creating valuable industry relationships for students.
In this year’s competition, teams were challenged to develop a marketing campaign for the luxury brand Canada Goose.
Ten teams submitted written proposals. Faculty members from CPCF and the Goodman School of Business reviewed the submissions and selected the top three finalist teams. Finalists pitched their campaigns to an esteemed panel of judges including:
Ania Lindenbergs, Executive Director of Brand Marketing – University of Toronto
Greg Plata, Team Lead, Sponsorship & Experiential Marketing – WestJet
Matthew Santoro, YouTube personality and entertainer and speaker at the 2015 Terry O’Malley Lecture in Marketing and Advertising
Peter Shier, President and Partner – Naked Creative Consultancy
Dianne Wright, Co-founder and Partner, Strategic Evolution – Chimpanzee