Articles by author: Brock University

• Creative directors behind SickKidsVS campaign to speak at O’Malley Lecture

  Friday, November 17, 2017 | By Brock University

  MEDIA RELEASE: 17 November 2017 – R00213

  The imagery is powerful. Emotional. Unforgettable. All are important attributes of a successful advertising campaign.

  The SickKids Foundation’s ‘VS’ campaign launched in 2016 was hailed as a massive success. It won awards globally and helped raise money and awareness for the Hospital for Sick Children in Toronto.

  Peter Ignazi and Carlos Moreno, two Chief Creative Officers as Cossette, the agency behind the campaign, will deliver the 17th annual Terry O’Malley Lecture in Marketing and Advertising on Tuesday, Nov. 21 at Brock University.

  Ignazi and Moreno have twice made the Top 10 list of the most awarded copywriters and art directors in the world and, in 2013, were ranked as the No. 1 creative directors in Canada. At Cossette they work with leading brands from around the globe including McDonald’s Canada, General Mills and TD Bank.

  The annual Terry O’Malley Lecture, along with the Grant Dobson Case Competition held with students earlier in the day, is hosted by Brock’s Department of Communication, Popular Culture and Film. The lecture starts at 7:30 p.m. in the Sean O’Sullivan Theatre.

  The Dobson competition this year focuses on the Women’s Brain Health Initiative, which raises money, awareness and creates education programs to combat brain-aging diseases that affect women.

  Lynn Posluns and JoAnne Korten, the Initiative’s founder and executive director, respectively, will be at the Dobson event, marking the first time the subjects of the case competition being contested by Brock students will be on hand to observe.

  Created by St. Catharines native and advertising icon Terry O’Malley, the O’Malley lecture honours his legacy as one of the most legendary creative talents in modern Canadian advertising. For the past 16 years, the lecture series has exposed Brock students to some of North America’s top marketing and business communicators.

  Complimentary tickets to the event are still available for faculty, staff, students and the Niagara community through the Department of Communication, Popular Culture and Film website.

  What: 17th annual Terry O’Malley Lecture in Marketing and Advertising

  When: Tuesday, Nov. 21, 7:30 p.m.

  Where: Sean O’Sullivan Theatre, Brock University

  Who: Free tickets available to faculty, staff, students and the Niagara community

  For more information or for assistance arranging interviews:

  * Dan Dakin, Media Relations Officer, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970

  Brock University Marketing and Communications has a full-service studio where we can provide high definition video and broadcast-quality audio.

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  Categories: Media releases

• Choir program launched by Brock prof making music accessible to kids

  Thursday, November 16, 2017 | By Brock University

  MEDIA RELEASE: 16 November 2017 – R00212

  They range in age, gender, location and socioe-conomic status, but when the 35 youths making up Tomorrow’s Voices step onto stage, they’re all the same.

  When Brock University Associate Professor of Marketing Todd Green launched Choir Nation last year, he wanted the for-profit enterprise to have a social component.

  The answer was Tomorrow’s Voices, a choir composed of 35 kids between seven and 17 who have been recruited from Niagara groups such as Big Brothers Big Sisters, Community Care and the DSBN Academy.

  Tomorrow’s Voices aims to open the doors to music and choir to all kids — regardless of what social issues they might be dealing with.

  “I think music for young people is really important for development and bringing kids from different backgrounds and age ranges together,” said Green. “The idea is to move away from the adage that kids should be seen and not heard. Our slogan is kids should be heard.”

  There’s no cost to take part, and there were no auditions. If kids wanted to be part of the program, they were in.

  Kassandra Britt says going to choir is one of the highlights of her 13-year-old daughter’s week.

  “She can’t wait to see her friends and sing new songs,” Britt says. “The choir helps her forget about everything she’s going through and allows her to just have fun.”

  The reception from the music community has been overwhelmingly positive.

  Canadian singer-songwriter Royal Wood is an ambassador for the program and will be part of the first Tomorrow’s Voices public performance taking place Wednesday, Nov. 22 at the FirstOntario Performing Arts Centre. Tickets are $15 with all proceeds going back to fund the program. Katey Gatta, a local Niagara musician and former Brock student, will also perform.

  After that, Tomorrow’s Voices will sing with Serena Ryder during the Juno award winner’s show on Dec. 14 in Burlington, and the group will sing the national anthem at a Toronto Marlies game in January.

  In addition to helping the kids learn more about music, Green said the choir program will also help with Brock-led research on the impact being part of Tomorrow’s Voices has on the participants’ emotions and self-esteem.

  For more information or for assistance arranging interviews:

  * Dan Dakin, Media Relations Officer, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970

  Brock University Marketing and Communications has a full-service studio where we can provide high definition video and broadcast-quality audio.

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  Categories: Media releases