MEDIA ADVISORY: R00238 – 29 December 2017
Even as most of Canada endures a bitter cold snap, Jan. 1 will mean ‘Polar Bear swims’ in many communities, as brave revelers ring in 2018 by taking a dip in icy lakes or rivers.
Journalists can get some colourful health and science facts into their coverage by interviewing Stephen Cheung — a.k.a. “Dr. Freeze” — the renowned Brock University kinesiologist and Canada Research Chair.
Cheung’s cutting-edge research on human physiology and performance in extreme environments has been used to inform the development of everything from survival suits for offshore oil workers to Olympic athletic wear.
Cheung is available this weekend for phone interviews. He can be reached at (289) 968-5139 or firstname.lastname@example.org