Articles tagged with: Magnus Hultman
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Magnus Hultman, Professor of Marketing and International Business at the Goodman School of Business, will explore the effectiveness of different ... Full story
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Talk to discuss performance effects of companies’ political activities
Multinational companies may engage in social and political activities outside of the market they operate in to improve their competitive ... Full story -
Webinar to investigate alignment of marketing strategies with foreign markets
To perform well in international markets, companies often consider adapting their marketing programs, influencing the degree to which a company ... Full story -
Business Breathers webinar to give introduction to new product development
Beyond revenue generation, there are several important considerations for entrepreneurs and small business owners when developing a new product or ... Full story -
Export learning processes to be discussed at Goodman Luncheon Speaker Series
Research in the Journal of International Marketing reveals a greater understanding of export learning processes in an international context. In ... Full story