Articles tagged with: Magnus Hultman

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  Talk to look at how businesses evaluate corporate sociopolitical activism opportunities

  Wednesday, October 02, 2024 | by Kaitlyn Little

  Companies are seeing corporate sociopolitical activism as an increasingly important business strategy to differentiate themselves in a competitive marketplace. But ... Full story
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  Goodman prof to discuss international marketing communication strategies

  Tuesday, March 19, 2024 | by Aisling Martyn

  Magnus Hultman, Professor of Marketing and International Business at the Goodman School of Business, will explore the effectiveness of different ... Full story
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  Talk to discuss performance effects of companies’ political activities

  Wednesday, November 23, 2022 | by Erika Barbosa

  Multinational companies may engage in social and political activities outside of the market they operate in to improve their competitive ... Full story
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  Webinar to investigate alignment of marketing strategies with foreign markets

  Tuesday, November 23, 2021 | by Erika Barbosa

  To perform well in international markets, companies often consider adapting their marketing programs, influencing the degree to which a company ... Full story
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  Business Breathers webinar to give introduction to new product development

  Thursday, November 04, 2021 | by Kaitlyn Little

  Beyond revenue generation, there are several important considerations for entrepreneurs and small business owners when developing a new product or ... Full story
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  Export learning processes to be discussed at Goodman Luncheon Speaker Series

  Tuesday, September 29, 2020 | by Daniela Gatti

  Research in the Journal of International Marketing reveals a greater understanding of export learning processes in an international context. In ... Full story