Goodman prof to discuss international marketing communication strategies

Magnus Hultman, Professor of Marketing and International Business at the Goodman School of Business, will explore the effectiveness of different international marketing strategies at the next Goodman Luncheon Speaker Series event on Friday, March 22.

Hultman will focus on the debate between communication standardization versus adaptation. His presentation will be based on his recent findings, presenting insight from four of his academic articles.

A Departmental Researcher of the Year Award recipient, Hultman’s research revolves around international marketing issues, strategy, branding and decision-making. His work has been published in numerous leading international business and marketing journals such as Journal of International Business Studies, Journal of International Marketing, Annals of Tourism Research and Tourism Management.

As Brock’s International Partnership of Business Schools Research Scholar, Hultman’s achievements have been acknowledged through various awards over the course of his career, including the S. Tamer Cavusgil Award for the most significant contribution to the advancement of the practice of international marketing management.

Currently, he serves as Associate Editor of the International Marketing Review and sits on the Editorial Board for Journal of International Marketing.

The Luncheon Speaker Series provides Goodman faculty, staff and students with an informal opportunity to discuss recent advances in research, teaching and practices with business colleagues. The talk will run from 12:30 to 2 p.m. in Sankey Chamber.

The event is open to everyone, and anyone interested in attending can RSVP to Jennifer Smith at to reserve a seat.

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