Talk to discuss performance effects of companies’ political activities

Multinational companies may engage in social and political activities outside of the market they operate in to improve their competitive position and performance.

One prominent form of this activity is corporate political activity, which serves as the topic for this week’s Goodman Luncheon Speaker Series event.

Research by Magnus Hultman, Associate Professor of Marketing and Goodman’s 2021-2022 Marketing, International Business and Strategy Department Researcher of the Year recipient, examines how multinational firms engage with the political institutions in their home country and host country. It aims to answer how these businesses can enhance performance in poor market conditions through creating and leveraging political ties.

On Friday, Nov. 25, Hultman will present his findings in his talk, “Configuring Relational Political Resources to Navigate Host-Country Institutional Complexities: Insights from Anglophone Sub-Saharan Africa.”

Hultman joined the Goodman School of Business in 2021 and is Brock’s current IPBS Research Scholar. His award-winning research has been published in many internationally renowned academic journals and has won numerous best paper awards at international conferences. In 2019, he received the prestigious S. Tamer Cavusgil Award for the most significant contribution to the advanced practice of international marketing management.

The Goodman speaker series provides Goodman faculty, staff and students with an informal opportunity to listen and discuss recent advances in research, teaching and practices with business colleagues.

The talk will take place from 12:30 to 2 p.m. in Sankey Chamber. Goodman faculty, staff and students are invited to attend. Members of the Brock community interested in attending are encouraged to email Crystal Li at to reserve a seat.

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