Brock University has rolled out its refreshed and refined brand with the launch of its fall recruitment advertising campaign and the installation of new banners along campus roads and buildings.
The new brand positioning and visual identity — which emphasize the ability to “break through” at Brock — is the result of more than a year of community consultation and is aimed at enhancing the University’s reputation across Canada and around the world.
The project was guided by a steering committee, which included 25 faculty members, students and staff representing a diverse cross-section of the Brock community.
“We heard from more than 2,300 students, faculty, staff, alumni and community members who told us what they value most about Brock: the caring campus community, the ability to experience practical teaching, learning and research, our commitment to equity, diversity and inclusion, and our strong ties to the Niagara community,” says Gord Arbeau, Associate Vice-President, Advancement and External Relations. “They also told us that Brock needs to celebrate itself more often, to tell more people the University’s story. This new brand platform will help campus communications and marketing staff, recruiters and others reach even more people in new and exciting ways.”
The refreshed brand is anchored by the promise that anyone, from any walk of life, can break through personal, professional and societal barriers at Brock.
“This has long been true of our university, and it’s a core part of our identity,” says interim President and Vice-Chancellor Lynn Wells. “From the classroom to the lab to the sports field, Brock is a place where breakthroughs can and do happen every single day. This refreshed brand positioning perfectly captures the essence of what Brock is and will help us continue to attract students and researchers who want to make breakthroughs of their own.”
The project includes a range of updates to the University’s visual identity guidelines, including the removal of the thumbprint from Brock’s logo (which an overwhelming number of campus community members called for) and the use of a fresh new font.
The recruitment advertising campaign leverages the new brand platform across a wide range of digital and social media, and is augmented by other forms of advertising in strategic markets, including billboard and transit shelter ads across the GTHA and Niagara region.
The on-campus banners highlight some of Brock’s Canada Research Chairs, sports and the University’s overall brand.
In early October, Brock’s Recruitment team will travel to Toronto for the Ontario Universities Fair. The team will meet thousands of prospective students from across the province at Brock’s newly re-designed booth.
University Marketing and Communications continues to update Brock’s brand toolkit for University communicators, and the Campus Store will be offering updated merchandise for sale in-store and online.
More examples of Brock’s refreshed brand can be viewed online.