Creating successful brand communities can lead to positive consumer experiences and the development of brand loyalty. Research on what community characteristics influence positive experiences, consumer behaviour and branding is the focus of this week’s Goodman School of Business Luncheon Speaker Series.
On Friday, March 19, Professor Kai-Yu Wang, Chair of the Department of Marketing, International Business and Strategy and the 2020 Distinguished Teaching Award winner at the Goodman School of Business, will present co-authored research that delves into this topic during his talk, “Investigating the development of brand loyalty in brand communities from a positive psychology perspective.”
Prior to joining Goodman, Wang was a lecturer at the Sheldon Lubar School of Business at the University of Wisconsin-Milwaukee and a visiting professor at the College of Management at the National University of Kaohsiung in Taiwan. His current research interests include internet and social media marketing, marketing communication, consumer psychology and service marketing.
The Goodman Luncheon Speaker Series provides an informal opportunity to listen and discuss recent advances in research, teaching and practices with business colleagues virtually.
The webinar will run from 12:30 to 2p.m. on Microsoft Teams and is open for anyone to attend. RSVP to receive a link to the session by emailing Jasmine Stasiuk Riddell at email@example.com