Goodman’s Teaching Excellence winner believes ‘once a teacher, always a teacher’
Kai-Yu Wang always ends each of his academic terms the same way.
It doesn’t matter the subject, whether it’... Full story
Articles tagged with: Kai-Yu Wang
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Online talk to discuss influence of brand loyalty on consumer behaviour, branding
Creating successful brand communities can lead to positive consumer experiences and the development of brand loyalty. Research on what community ... Full story -
Canada Games Teaching Spotlight: Kai-Yu Wang connects Marketing students with local businesses
NOTE: This is the latest in a series of question-and-answer stories featuring faculty members who are integrating the 2022 Canada Games ... Full story -
Perseverance pays off for Distinguished Teaching Award winner
Kai-Yu Wang is certain that before 2011, his marketing research students weren’t always all that interested in what he was ... Full story -
Goodman educator receives international accolades for innovative course
Kai-Yu Wang has added another prestigious award to the growing list he has earned for innovation in teaching and learning. ... Full story -
Innovative course design receives international accolades
A Goodman professor’s innovative approach to experiential learning has earned him top honours from a leading North American marketing ... Full story -
Goodman lecture explores international advertising
The next instalment of the Goodman School of Business Luncheon Speaker Series will focus on international advertising. Brock Marketing, International ... Full story -
Brock prof applauds move by Gucci, others to stop using Size 0 models
Two and a half years ago, Brock University research showed that customers prefer if fashion brands used average-sized models to ... Full story -
Moral dilemma? Brock research examines why people choose to buy counterfeit products
Most people know that buying counterfeit knock-offs of luxury products is unethical and even illegal, but that hasn’t ... Full story
