A new Goodman School of Business professional development series will help individuals make decisions based on evidence rather than intuition.

The Data-driven Decision-making series is organized by Goodman Group, Goodman’s community-focused learning and development services provider, and includes two courses, each with two half-days online.

The first course will cover the fundamental elements of data-driven decision-making and the second will look at how to effectively use data in marketing.

The Data-driven Decision-making fundamentals class will take place Tuesday, April 20 and Thursday, April 22 from 1 to 4:30 p.m. Topics will include balancing natural instincts with evidence derived from analytics; using data to support business cases and project plans; spotting patterns and trends; and using data to plan for the future.

The Data-driven Decision-making effective marketing course will take place Tuesday, May 4 and Thursday, May 6 from 1 to 4 p.m. The marketing sessions will help participants see how data can be used as part of a marketing strategy to reach new and existing customers; how they can use data to solve challenges; and how the Big Data Revolution is impacting business, marketing and society.

The registration deadline for the fundamentals course is Sunday, April 4, and for the effective marketing course is Friday, April 9.

Each course is $895 plus HST, but Brock alumni, early bird and group discounts are available. Participants who take more than one session will also receive 20 per cent off each seminar. More information is available on the Goodman Group website.