How old is your candy bar?

How old is your candy bar?Remember the great times you had at Brock attending class and listening to a stimulating lecture?  Do you want to relive your academic experience?  If so, you may want to consider coming “Back to Class” during Brock Days.  On Saturday, Sept. 18 from 10 to 11 a.m. Prof. Michael Armstrong, an expert on quality management, will present “How old is your candy bar?”, an interesting and fun look into the chocolate industry.

Have you ever bought a candy bar and wondered how long it had been sitting on the shelf? The hidden secrets and methods of manufacturers and retailers in Canada will be revealed, including how they ultimately get their products to you.  You’ll discover some of the ins and outs of the chain of distribution that serves you as a candy consumer, and learn some chocolate trivia along the way.

Candy is big business. Canadian consumers spend more than $3.5 billion on candy every year, of which more than two thirds is made with chocolate. Cadbury, Hershey, Mars, and Nestle are the largest chocolate producers, and together they control about 48 per cent of the Canadian market.

Prof. Michael Armstrong

Prof. Michael Armstrong

Michael Armstrong is an associate professor in the Faculty of Business, where he teaches courses on quality management. He is a member of the American Society for Quality and periodically provides commentary to the news media on quality-related issues. He enjoys eating good quality chocolate, and occasionally organizes chocolate-tasting workshops for his friends.

For more information and to register, visit

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