The checklist below is an essential tool to help ensure that everything runs smoothly and efficiently during a video shoot and throughout post-production. Please take a moment to go through the list ahead of your scheduled shoot, and don’t hesitate to get in touch with us if you have any questions.
| Task | Notes |
| Pre Production Meeting with Marcom | Brainstorm/Review needs Formats needed/Platforms |
| Secure Shoot Date/Time | |
| Confirm Release Date | If applicable |
| Create Script | 140 - 150 words = ~55 seconds Brock Bumper is 4 seconds |
| Location Scouting | Be mindful of traffic, noise level and light |
| Confirm shot list | List actions, situations and elements to capture during the shoot: Students interacting Students walking Groups of 2, 3, 4… Props Establishing shots Etc. |
| Casting Call/Confirm Talent | Ensure proper representation of Brock Community Confirm call time (call time should be 5-10 minutes before shoot) |
| Finalize Script/Storyboard/Graphics | Proper spelling for names/titles provided before shoot Confirm ALL assets for video Endscreen Graphics/URL |
| Discuss Clothing/Swag with crew | Clean and ironed Brock branded clothing is preferred Red or white tops is prefered Avoid large logos Avoid pinstripes, or distracting patterns |
| Reminder email to staff/talent | Outline date/time, location and clothing |