Media releases

  • CCOVI scientist helps region’s grape growers navigate uncertainty during COVID-19

    MEDIA RELEASE: 6 May 2020 – R0080

    Although they are well-versed in overcoming fluctuations and uncertainty from one growing season to the next, Niagara’s grape growers are facing a unique set of challenges this year due to the COVID-19 pandemic.

    To address some of those challenges, Jim Willwerth, Senior Scientist at Brock University’s Cool Climate Oenology and Viticulture Institute (CCOVI), recently partnered with the Grape Growers of Ontario (GGO) to host a webinar on the Economics of Crop Management During COVID-19.

    “The entire world is dealing with the uncertainty of this global pandemic,” says Willwerth. “I am glad to be able to provide support to the grape growers by discussing crop management and ways to improve efficiency in the vineyard during this challenging time.”

    Since grape harvest season is still a few months away, Ontario grape growers aren’t in the same situation as farmers who have to determine what to do with their early season crops due to lack of available workforce or changing demand.

    The immediate challenge for grape growers lies in safely and cost-effectively completing critical spring vineyard work while also adapting to new physical distancing protocols. The mandatory 14-day isolation period in place for seasonal workers coming to Ontario farms from outside of Canada also creates challenges. That two-week delay, combined with having to logistically spread out workers to ensure a safe operation, means there may be less hands on-deck to get the work done.

    With many operations already working on tight margins, growers have to determine what key vineyard practices need to be maintained — and which can be scaled back, delayed, or forgone altogether to cut costs. And, as grape vines are perennial plants, Willwerth says those decisions are crucial not only to this year’s harvest, but to future harvests, as well.

    “There’s no one-size-fits-all solution, and it’s important to ask questions about your vineyard and the individual block within them,” he says.

    Willwerth suggests that growers put the focus on their best vineyard blocks and aim to reduce labour-intensive activities (such as manual leaf removal) and use more mechanization where possible.

    Integrated pest management is still critical, he stresses, as is completing major canopy and crop management tasks. Pruning, tying, trunk replacement and other winter injury mitigation is also important, as is training young vines to prepare for the growing seasons to come.

    Growers are also worried about what it will mean for their operations if COVID-19 restrictions are still in place when harvest season rolls around this fall, he says.

    “But as growers, you always deal with uncertainty and risk management, this is just another level,” Willwerth says. “So be positive and work together, and you can navigate this challenge, too.”

    Providing timely research and support to the industry is a critical part of CCOVI’s mandate. In addition to this recent webinar, the institute also produced a viticulture webinar series with the GGO. The videos can be viewed on CCOVI’s website, with more videos planned for later this year.

    “The Grape Growers of Ontario remain committed to keeping our members engaged and informed and we thank CCOVI and Dr. Jim Willwerth for helping us deliver an educational webinar and collaborative Q&A session on the economics of crop management during COVID-19,” says Matthias Oppenlaender, Chair of the GGO. “We look forward to bringing more engaging content to our members in the coming weeks and months.”

    For more information or for assistance arranging interviews:

    * Sarah Ackles, Marketing and Communications Officer, Cool Climate Oenology and Viticulture Institute, Brock University sackles@brocku.ca, 647-746-4453

    * Dan Dakin, Manager Communications and Media Relations, Brock University ddakin@brocku.ca, 905-347-1970

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    Categories: Media releases

  • Don’t blame COVID for binge-watching, says Brock prof

    MEDIA RELEASE: 5 May 2020 – R0079

    If you spent any of the last eight weeks binge-watching The Great British — or Canadian — Baking Show, you’re in good company. So has Brock University film and television scholar Liz Clarke.

    The Professor in the Department of Communication, Popular Culture and Film says people who binge-watch during social isolation can be assured that the industry is ready for them, because “binge-watching has a longer history than just the more recent rise of Netflix and other streaming sites.”

    “We’re in an era of niche programming that is bolstered by the way social media works and by the algorithms that video-on-demand (VOD) sites use to show you new shows to watch,” Clarke says. “We have even more control over how and when we can watch shows, which has ultimately brought us to a time when binging content seems to be the norm.”

    This development has shifted the focus of content creators, who are well aware of the trends in media consumption, from a long-range goal of syndication to one of creating shows that can be watched weekly or binged and then rewatched, picked apart by devotees and talked about for years to come.

    Clarke points to NBC’s The Good Place — a sitcom that originally aired weekly but has seen a steady growth in popularity on Netflix — as an example of a show that “you can watch over and over and discover new jokes each time.”

    “Part of the re-watchability is seeing all the threads coming together at the end of the season in a really satisfying way and thinking, ‘Wow, I want to understand how they did that,’” says Clarke. “We go back so that we can see how the narrative unfolded in such a pleasurable way.”

    Though it may seem like we are in the golden age of binge-watching, problems loom on the horizon, both due to production restrictions related to COVID-19 and changing delivery structures.

    Clarke also notes that the rise of competing VOD services, each with their own exclusive content and cost, will soon mean people are paying as much as they were when they subscribed to cable to get all the shows they want.

    Clarke questions the sustainability of the Netflix model of dropping an entire season at one time.

    “We talk about the season for a few days and then move onto the next thing,” she says. “If long-running shows are slowly replaced by shows that have a couple limited seasons, it could be a great period for new content — but it would be terrible for the long-term job security of writers, casts and crews.”

    For the time being, though, there is no shortage of viewing material.

    As to what people will choose to binge-watch over the coming months, Clarke says it’s a matter of knowing your personal taste and seeking out recommendations of others who share that taste.

    “When Brock switched to online learning for the last two weeks of Winter Term due to the provincial shutdown, I was in the middle of teaching about streaming and binge-watching,” she says. “I asked my students to recommend shows to watch while in isolation and now I have a list that could last me until 2022.”

    Liz Clarke, Assistant Professor in the Department of Communication, Popular Culture and Film, is available for phone and video interviews on the issue.

    For more information or for assistance arranging interviews.

    * Dan Dakin, Manager Communications and Media Relations, Brock University ddakin@brocku.ca or 905-347-1970

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    Categories: Media releases