Media releases

• Women and trans-focused boxing program launched by Brock prof to host media event Friday

  Wednesday, November 23, 2016 | By Brock University

  MEDIA ADVISORY: R00247 – 21 November 2016

  Brock University, Government of Canada funding announcement in Toronto on International Day for the Elimination of Violence Against Women
   
  Media are invited to an announcement in Toronto Friday, Nov. 25 at 10 a.m. regarding the Government of Canada’s move to support the Shape Your Life boxing program for women and trans survivors of violence.
   
  Launched nearly a decade ago, Shape Your Life is a free recreational boxing program created to improve mental and physical health outcomes for female and trans survivors of family violence. The program has garnered international media attention including features in the New York Times, ESPN and Chatelaine.
   
  Through the Public Health Agency of Canada, funding will support the boxing intervention program that was created by Brock University researcher Cathy van Ingen, boxing coach Savoy Howe and Joanne Green from Opportunity for Advancement.
   
  Since its inception, Shape Your Life has helped more than 1,200 participants.
   
  “We use recreational, non-contact boxing to connect with survivors of violence outside of the typical therapeutic approaches that don’t engage the bodies of women and trans people,” says van Ingen, associate professor in the Faculty of Applied Health Sciences’ Department of Kinesiology. “Trauma is held in people’s bodies and healing from violence involves knowing and feeling that you are in charge of your own body.”
   
  Please join representatives from Brock University, Shape Your Life and Kamal Khera, Parliamentary Secretary to the Minister of Health:
   
  • Friday, Nov. 25 at 10 a.m.
  • Toronto Newsgirls Boxing Gym, 388 Carlaw Ave, Unit #108, Toronto
   
   
  For more information or assistance arranging interviews:
   
  * Dan Dakin, Media Relations Officer, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970
   
  – 30 –
   

  Categories: Media releases

• O’Malley Lecture examines the evolution of ads

  Wednesday, November 16, 2016 | By Brock University

   Just like the products themselves, the advertisements used by brands to sell their goods and services must continue to evolve in order to stay relevant with consumers.

  The evolution of advertising will be one of the themes when Andrew Bailey, Partner and CEO of The&Partnership, delivers the 2016 Terry O’Malley Lecture in Marketing and Advertising on Tuesday 22 Nov. at Brock University.

  The annual event, along with the Grant Dobson Case Competition held with students earlier in the day, is hosted by Brock’s Department of Communication, Popular Culture and Film. The lecture starts at 7:30 p.m. in the Sean O’Sullivan Theatre.

  Created by St. Catharines native and advertising icon Terry O’Malley, the lecture honours O’Malley’s legacy as one of the most legendary creative talents in modern Canadian advertising. For the past 15 years, the lecture series has exposed Brock students to some of North America’s top marketing and business communicators.

  Bailey is CEO of The & Partnership, a marketing communications agency founded in 2013. Within the first two years, he helped triple the size of the company and led winning pursuits of major accounts like The Wall Street Journal and TELUS. In 2014, he was named to Advertising Age’s list of the Top 40 Under 40.

  He has spent his career helping some of the world’s most recognized brands navigate the sometimes turbulent digital waters and build lasting relationships with their customers.

  His Brock lecture — A new model for a new world – The Agency of the Future — will examine the evolution of the advertising business. Bailey will address what the future may hold for the industry, what an agency of the future looks like today and how marketers can best position themselves to excel in this revolutionary time in advertising and marketing.

  Complimentary tickets to the event are still available for faculty, staff, students and the Niagara community. E-mail events@brocku.ca for more information.

  Media are also invited to attend. Interviews with Bailey can be arranged for the days leading up to the lecture, or immediately following his presentation.

  For more information or for assistance arranging interviews:
  • Dan Dakin, Media Relations Officer, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970

   
  

  Categories: Media releases