Media releases

• Brock teaches the business of lemonade to future entrepreneurs

  Tuesday, May 30, 2017 | By Brock University

  MEDIA ADVISORY: 29 May 2017 – R00101

  A freshly squeezed business idea from Brock University’s Goodman School of Business will help teach Niagara’s future entrepreneurs what it takes to turn lemons into lemonade.

  Goodman Lemonade is leading a Grade 4 class at Power Glen Public School through the process of building a for-profit business. After learning some entrepreneurship basics from Goodman student leaders, the Power Glen students have been planning and designing lemonade stands that will be set up at the Brock University Farmers Market from 11:30 a.m. to 1:30 p.m. on Thursday, June 1 in Jubilee Court.

  “This is a novel way for our students to share their business knowledge with the next generation of leaders and it’s a great chance for Power Glen students to gain entrepreneurial skills through experiential learning,” says Goodman School of Business Interim Dean Barry Wright.

  Goodman Lemonade, which is supported by both the Goodman Student Engagement Office and BioLinc, Brock’s business incubator run by Goodman, is designed to teach the students how much planning goes into a one-day sale.

  With a maximum budget provided by the Goodman School of Business, the young students have spent the last few weeks carefully crafting their business strategies and making decisions on everything from the type of lemonade being served to the garnishes and colourful decorations adjourning their stands.

  Eight different lemonade stands will be on display at the Farmers Market Thursday as teams of four students from Jennifer Millin’s Grade 4 class compete for sales from Brock staff and faculty attending the weekly outdoor market.

  The team with the highest profit at the end of the sale will earn the chance to choose what their class will purchase collectively with the total profits.

  The project has students excitedly creating posters, making business decisions and calculating expenses while they count down the time to market day, says Millin.

  “We can’t wait until we can come to Brock University and put all of our entrepreneurial skills to good use,” she says.

  What: Goodman Lemonade
  Who: Power Glen Public School – Jennifer Millin’s Grade 4 students
  When: Thursday, June 1, 11:30 a.m. – 1:30 p.m.
  Where: Jubilee Court, Brock University (follow signs for Brock Farmers Market)
   

  Members of the media are invited to attend and interview opportunities prior to or following the event can be arranged.

  For more information or for assistance arranging interviews:

  * Dan Dakin, Media Relations Officer, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970

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  Categories: Media releases

• Make Canada a world leader in renewable energy production and use: national research group

  Tuesday, May 30, 2017 | By Brock University

  MEDIA RELEASE: 26 May 2017 – R00100
   

  A Brock biologist is among a large group of university researchers calling on the Canadian government to become a world leader in the production and use of renewable energy.

  The Sustainable Canada Dialogues research group made up of 71 researchers, including Brock’s Liette Vasseur, released the Re-Energizing Canada: Pathways to a Low-Carbon Future report Friday, May 26 that says Canada can use the “global low-carbon energy transition” as an economic engine for the country.

  The report outlines ways Canada could speed up its shift to low-carbon energy systems from its current reliance on fossil fuels.

  “We’re highly reliant on oil and gas,” says Vasseur, a UNESCO Chair in Community Sustainability: from Local to Global. “We need to look at changing the way that we are working: how we move away from oil, gas, coal and other fossil fuels and move toward forms of low-carbon electrification like hydro-electricity and other renewable energy.”

  The researchers identify three ways Canada could transform itself into a low-carbon economy:

  •    Cut down on the demand for energy through conservation and efficiency
  •    Increase electrification and switch to electricity that emits low levels of carbon
  •    Replace high-carbon petroleum-based fuels with low-carbon options

  “The future competitiveness and success of companies will be influenced by their readiness to engage in the low-carbon energy transition,” says the report.

  Sources of alternative energy include: hydroelectricity; solar, wind, wave and tidal power; geothermal power; and biofuels produced from plant materials, animal waste and other organic material.

  Vasseur contributed to sections of the report that deal with social acceptability, social justice and culture, and how these are key factors in determining what Canada’s energy systems will look like in the future.

  “There’s the issue of changing lifestyles,” says Vasseur. “People in general have a fear of change and might resist using new sources of energy.”

  She says people with lower incomes tend to bear a disproportionately higher cost of clean energy.

  “We already know the debate that occurred in Ontario when electricity prices went up. If you can’t afford it, you’ll have a tougher time,” says Vasseur.

  “One of the suggestions is how to better distribute the revenue coming from new energy sources so that it is more fair, such as a rebate given to families that have lower incomes,” she says.

  The report lays out a plan that will result in Canada slashing its 2005 carbon emission levels by 80 per cent by 2050. The presence of carbon dioxide has been steadily and sharply increasing since the 1950s as a result of burning fossil fuels and other human activities. Carbon dioxide is one of the greenhouse gases that trap heat in the atmosphere, increasing the Earth’s surface temperature.

  Vasseur and the other authors of the Re-Energizing Canada: Pathways to a Low-Carbon Future say the steps they’re suggesting will help meet a goal set by 196 countries in 2015 to avoid a global temperature increase of two degrees celsius from pre-industrial levels. Scientists report that a two-degree rise would have a range of serious impacts, including increases in heat waves, rainstorms, water levels and the total destruction of tropical coral reefs.

  For more information or for assistance arranging interviews:
   
  * Dan Dakin, Media Relations Officer, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970

  Brock University Marketing and Communications has a full-service studio where we can provide high definition video and broadcast-quality audio.

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  Categories: Media releases