Articles by author: Brock University

• O’Malley Lecture examines the evolution of ads

  Wednesday, November 16, 2016 | By Brock University

   Just like the products themselves, the advertisements used by brands to sell their goods and services must continue to evolve in order to stay relevant with consumers.

  The evolution of advertising will be one of the themes when Andrew Bailey, Partner and CEO of The&Partnership, delivers the 2016 Terry O’Malley Lecture in Marketing and Advertising on Tuesday 22 Nov. at Brock University.

  The annual event, along with the Grant Dobson Case Competition held with students earlier in the day, is hosted by Brock’s Department of Communication, Popular Culture and Film. The lecture starts at 7:30 p.m. in the Sean O’Sullivan Theatre.

  Created by St. Catharines native and advertising icon Terry O’Malley, the lecture honours O’Malley’s legacy as one of the most legendary creative talents in modern Canadian advertising. For the past 15 years, the lecture series has exposed Brock students to some of North America’s top marketing and business communicators.

  Bailey is CEO of The & Partnership, a marketing communications agency founded in 2013. Within the first two years, he helped triple the size of the company and led winning pursuits of major accounts like The Wall Street Journal and TELUS. In 2014, he was named to Advertising Age’s list of the Top 40 Under 40.

  He has spent his career helping some of the world’s most recognized brands navigate the sometimes turbulent digital waters and build lasting relationships with their customers.

  His Brock lecture — A new model for a new world – The Agency of the Future — will examine the evolution of the advertising business. Bailey will address what the future may hold for the industry, what an agency of the future looks like today and how marketers can best position themselves to excel in this revolutionary time in advertising and marketing.

  Complimentary tickets to the event are still available for faculty, staff, students and the Niagara community. E-mail events@brocku.ca for more information.

  Media are also invited to attend. Interviews with Bailey can be arranged for the days leading up to the lecture, or immediately following his presentation.

  For more information or for assistance arranging interviews:
  • Dan Dakin, Media Relations Officer, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970

   
  

  Categories: Media releases

• Scholar panel will dissect controversy around sports team logos

  Wednesday, November 16, 2016 | By Brock University

  Sports teams are increasingly coming under fire for using logos, mascots and other images or wording that stereotype Indigenous peoples.

  Last month, several groups asked the Ontario Superior Court to block the Cleveland Indians from using its team name or “Chief Wahoo” logo during an American League playoff game in Toronto. After the court denied the request, Major League Baseball issued a statement saying “we would welcome a thoughtful and inclusive dialogue to address these concerns outside the context of litigation.”

  This Friday Nov. 18, a panel of Brock University sport, culture and Indigenous scholars will discuss how an increasing focus on social responsibility in pro sports and sport management may change how teams brand themselves.

  “Indigenous team names and logos are typically framed in terms of how passionate fans are about their team’s name, its history in the community, or the economic cost of change,” says co-organizer Lisa Kikulis, Associate Professor and Chair of Brock’s Department of Sport Management.

  “We need to keep the debate going and dig a little deeper about uncovering the history, the cultural landscape, the legal, and the consumer’s interest in social responsibility and also giving voice to those whose voice has not been adequately heard.”

  Logos like those is use by the Cleveland, Chicago and Washington teams are “a mockery to very strong, very intelligent people,” says Indigenous scholar Colleen Patterson.

  “We have our own imagery that we encapsulate to express ourselves. This is not the kind of imagery we see instilling pride.”

  Read a related story at https://goo.gl/GTJ44D

  What: “Deconstructing the use of Indigenous names and images in sport” panel discussion
  When: Nov. 18 from 3 – 5 p.m.
  Where: Thistle Room 325, Brock University
  Who: Applied Health Sciences researchers Craig Hyatt, Hilary Findlay and Cathy van Ingen; moderator Scott Henderson, Associate Professor in the Department of Communications

   

  Media: For more information contact:
  • Cathy Majtenyi, research communications / media relations specialist, cmajtenyi@brocku.ca, 905-688-5550 x5789 or 905-321-0566

  Categories: Media releases