Articles by author: Brock University

• Brock prof says cannabis branding key factor in building customer trust and product quality

  Wednesday, November 08, 2017 | By Brock University

  MEDIA RELEASE: 8 November 2017 – R00207

  How cannabis is allowed to be marketed and branded in Canada is going to be an important conversation in the coming months, says Brock University Associate Professor Michael Armstrong.

  On Wednesday, a coalition of licensed Canadian cannabis producers released “Recommendations for Responsible Cannabis Branding and Marketing Guidelines,” where they urged the government to set looser guidelines than planned for advertising marijuana.

  Armstrong, who teaches courses in quality improvement in Brock’s Goodman School of Business and has written opinion columns on this subject, says branding will play an important role in developing knowledge for customers of legal cannabis.

  “Designing quality cannabis products involves many dimensions,” he said. “Because of these complexities, product branding will be important for providing consumers with good quality experiences.

  “Recognizable brands help consumers find the best product for their needs.”

  Further to that, Armstrong says branding also “helps build trust.”

  “That’s one advantage legal cannabis could have over illegal. Consumers won’t need to risk unpredictable results buying on the street,” he said. “Conversely, without branding, producers have little incentive to pursue excellence. As generics, they’d logically aim to minimize costs — and quality.”

  Associate Professor Michael Armstrong is available for interviews on the issue. He can be reached directly at michael.armstrong@brocku.ca

   

  For more information or for assistance arranging interviews:

  * Dan Dakin, Media Relations Officer, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970

  Brock University Marketing and Communications has a full-service studio where we can provide high definition video and broadcast-quality audio.

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  Categories: Media releases

• Bees facing fight of their lives: Brock research

  Wednesday, November 08, 2017 | By Brock University

  MEDIA RELEASE: 8 November 2017 – R00206

  Restore it and they will come. But they won’t stay for long if conditions are not right.

  This is what Brock University bee expert Miriam Richards and her research team found in their recently published study of bee populations living in a landfill-turned-nature park in St. Catharines.

  In 2003, when a former landfill located near the University reopened to the public as the Glenridge Quarry Naturalization site, the professor of biology and her team set up 30 bee traps for their study.

  Between 2003 and 2013, the research team collected and recorded the number of bees and number of species they got from the traps, and compared that to traps they set in three sites at Brock that had not been restored.

  The team found that the numbers of individual bees and bee species in the Glenridge Quarry Naturalization site went up, at first.

  “Our results suggest that ‘If you restore it, they will come’: restored foraging and nesting sites were re-occupied by bees as soon as they became available, then bee numbers continued to grow for three to four years,” says the study, “Rapid initial recovery and long-term persistence of a bee community in a former landfill” published recently in the journal Insect Conservation and Diversity.

  But after initial growth, bee populations and species at the restored site declined from 2007 onward. Meanwhile, bee populations at the unrestored land sites continued to decline from 2003 onward.

  Richards’ study, funded by the Natural Sciences and Engineering Research Council of Canada, puts the spotlight on a trend that has scientists and environmentalists worried: the worldwide drop in bee populations.

  Richards says the biggest reasons for the population decline are the destruction of bee habitat, the increased use of pesticides and the impacts of climate change.

  “This is very, very frightening. I try not to think about it. It gives me a bad feeling in the pit of my stomach,” she says.

  Bees are central to the world’s food supply and the stability of the ecosystem. Classified as pollinators, bees fertilize plants by transferring pollen and seeds from one flower to another. Without this transfer, many crops and other plants would die off.

  Wild bees perform much of this pollination function. Richards’ research, headquartered in the Brock Bee Lab, focuses on the ecology and behaviour of wild bees, particularly carpenter bees and sweat bees.

  Richards has advice for people who want to increase bee numbers: “Plant a lot of flowers, shrubs and flowering trees; don’t mulch everything in your garden because they can’t nest on the ground if there’s too much mulch; create nooks and crannies for nesting by leaving dead, hollowed-out stems. A little bit of wildness is beautiful.”

  She advises against placing beehives in yards, saying that competition from a large number of honey bees in the small space of a yard will crowd out wild bees’ food sources, causing a decline in the wild bee population.

  Honey bees, introduced to North America centuries ago, are considered “domesticated” because they produce a food product, says Richards.

  For more information or for assistance arranging interviews:

  * Dan Dakin, Media Relations Officer, Brock University ddakin@brocku.ca, 905-688-5550 x5353 or 905-347-1970

  Brock University Marketing and Communications has a full-service studio where we can provide high definition video and broadcast-quality audio.

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  Categories: Media releases