MEDIA ADVISORY – January 14, 2025 – R0006
While generative artificial intelligence (GAI) — used to create text, videos and images as well as solve problems — could save small businesses and non-profit organizations time and money, questions remain about the benefits and potential pitfalls of this emerging technology.
On Tuesday, Jan. 21, Brock University’s Niagara Community Observatory (NCO) will explore the implementation of GAI during a free online event launching its latest policy brief, Navigating Generative AI: Implications for Small Businesses and Non-Profits.
During the event, Assistant Professors of Communication, Popular Culture and Film Kate Cassidy and Michelle Chen will present the brief, which they co-authored.
“Generative AI has the potential to be a valuable tool for small businesses and non-profits, but it’s often used by employees without organizations realizing it and without a clear plan to manage its risks,” says Cassidy. “Our research focuses on helping these organizations adopt AI in thoughtful ways that support their goals, values and the people they serve.”
Following the presentation will be a panel discussion with Dolores Fabiano, Executive Director of the South Niagara Chambers of Commerce; Rachel Gillmore, Executive Director of Community Potential; and Blake Landry, Manager of Economic Research and Analysis at Niagara Region.
The discussion will touch on:
- How ChatGPT and other forms of generative AI can boost productivity.
- The legal, operational and ethical risks tied to unco-ordinated adoption.
- Practical steps for responsible integration through policies, training and government support.
“The significance of AI as an emergent, life-altering and civilization-shaping phenomenon can hardly be overstated. While the policy brief focuses on small businesses and non-profit organizations, it’s vital that local and regional municipalities and other stakeholders provide a vibrant, local ecosystem of support that enables the adaptation of workflows and employee skill sets that address the opportunities and challenges of AI trends,” says NCO Director and Political Science Professor Charles Conteh.
The free public event takes place online from 10 to 11:30 a.m. Registration is required to attend and an event link will be emailed to registrants closer to the day. To register or learn more about the event, email cphillips3@brocku.ca
For more information or for assistance arranging interviews:
Sarah Ackles, Communications Specialist, Brock University sackles@brocku.ca or 289-241-5483
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