Keynote Speakers


Max Valiquette
Innovation, Transformation and Marketing Expert

For over twenty years, Max Valiquette has been at the forefront of what’s now, what’s new, and what’s next. Anointed by Marketing Magazine as one of Canada’s “most influential Marketers,” Max has worked with some of the biggest companies in the world to help them transform their organizations, their businesses, and their brands. He is an award-winning marketer and market researcher; an author; a broadcaster; and a journalist who relishes engaging with audiences. Prime Minister Justin Trudeau called him a “don’t miss” speaker.

Max’s entrepreneurial drive led him to found Youthography, the ground-breaking Millennial Marketing company. He is currently the Head of Planning for Publicis Toronto, the lead office of Canada’s biggest ad agency.

Over the course of his career, Max has worked on brands including Nike, Budweiser, Coca-Cola and everything in between. He won multiple awards for the ground-breaking anti-smoking campaign; and acts as an advisor for various charitable organizations and techspace start-ups. Max also sat on the Board of the Canada Media Fund, Canada’s largest single cultural endowment, for three years helping to transition it towards a more digital future.

When he’s not on stage, Max is on Entertainment Tonight or MTV talking about popular culture; speaking to the Wall Street Journal or NPR about organizational transformation or innovation; or writing about marketing and branding for Strategy and hosting their Agency of the Year awards.

Max’s presentations are filled with information and insights, actionable recommendations for your audience, extremely engaging entertainment, and customized content. His favourite thing in the world – after his family and the 1994 Montreal Expos – is to connect with an audience and help them learn, transform, and prosper.


Michael Fox is Professor and Chair of the Department of Geography and Environment at Mount Allison University in Sackville, New Brunswick and the author of a 2014 book entitled Town & Gown: From Conflict to Cooperation (Municipal World Books). Michael has just completed a new book with his colleague Darren Smith which is entitled: Studentification: A Guide for Delivering Harmonious Town & Gown Relations in North America.

Michael teaches courses in community planning, place-based education, municipal affairs and housing. He is a longtime member of the Town and Gown Association of Ontario and currently serves as the International representative on the board of directors of the International Town and Gown Association.

Michael has been involved with university-community relations for nearly 40 years, serving as Dean of Students at Bishop’s University, Lennoxville, Quebec, Vice President (Student Affairs) at the University of Winnipeg and Vice President (Academic & Student Affairs) at Mount Allison University. Michael began his longtime passion for town and gown relations during his undergraduate years as the Community Liaison officer for the University Students’ Council at Western University in London, Ontario.

Markus Moos

Markus Moos is Associate Professor in the School of Planning at the University of Waterloo in Canada. He is also a registered professional planner and has worked with local governments on housing, local economic development, and transit affordability projects. Moos’ research is on the changing economies, social structures, housing markets, and sustainability of cities and suburbs. One of his most recent research projects looks at the connections between housing characteristics and social interaction among university students. Moos was the recipient of an Early Researcher Award from the Province of Ontario for his research on young adults’ changing housing and location patterns and the youthification of inner cities. His research has been featured in the media including the CBC’s Lang & O’Leary Exchange, CTV News, The Globe & Mail, Atlantic Cities Magazine, CityLab, Spacing Magazine, Business Insider and UK’s Daily Mail.