Webinar to examine resource-based competition amongst social firms
Social firms aim to solve social and environmental problems, but, along the way, they may compete with one another for ... Full story
Articles tagged with: Wesley Helms
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HELMS, VORONOV, MASSA, WANG: How to turn a brand’s friends (and detractors) into evangelists — The case of Canadian wine
Goodman School of Business faculty members Wesley Helms and Maxim Voronov co-authored a piece published in the London School of ... Full story -
Keeping the faith: ‘Evangelists’ are good for the wine industry
With sales of local wines steadily rising, and domestic vintages crowding the lists at more and more fine restaurants, Ontario ... Full story
