Talk to explore how distilleries manage impressions of authenticity
For distilleries and other craft industries, portraying authenticity can provide a competitive advantage, but doing so can be challenging.
Recent ... Full story
Articles tagged with: Maxim Voronov
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HELMS, VORONOV, MASSA, WANG: How to turn a brand’s friends (and detractors) into evangelists — The case of Canadian wine
Goodman School of Business faculty members Wesley Helms and Maxim Voronov co-authored a piece published in the London School of ... Full story -
Brock in the News — May 13-19
Raise a glass to winery architecture Just as a picture is worth a thousand words, the architecture of a winery ... Full story -
Keeping the faith: ‘Evangelists’ are good for the wine industry
With sales of local wines steadily rising, and domestic vintages crowding the lists at more and more fine restaurants, Ontario ... Full story
