SCHOLZ: The Hallmark Channel has to be brave to evolve its brand
Joachim Scholz, Assistant Professor of Marketing at Brock University’s Goodman School of Business, had a piece recently published in ... Full story
Articles tagged with: Joachim Scholz
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Brock prof says amid criticism, companies must sometimes ‘offend people’ to stand by values
For the second time this year, Hallmark Channel is facing a boycott by angry viewers. Brock University Assistant Professor of ... Full story -
Brock Media Clips for Friday, July 17
Here’s a look at some of the media attention Brock University received recently. Should drinking in public parks be ... Full story -
Brock University launches leading-edge augmented reality marketing course
Brock University has created an innovative course in augmented reality (AR) marketing that responds to industry and consumer demand. The ... Full story -
SCHOLZ: Augmented Reality Is Having a Moment. Don’t Miss Out.
Joachim Scholz, Assistant Professor of Marketing at Brock University’s Goodman School of Business, had a piece recently published in ... Full story -
Goodman Group launches free business webinar series
Augmented reality in marketing, the ethics of exploiting loopholes and managing through the unimaginable are topics that will be discussed ... Full story
