Renowned scholar to host Goodman workshop on emerging analytics tool
To make informed decisions, businesses are exposed to large amounts of information, known as ‘Big Data,’ which must be converted ... Full story
Articles by author: Erika Barbosa
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Inspirational effects of sports events on spectators subject of guest lecture
When the pandemic cancelled major sports events, industry professionals had an opportunity to reflect on how spectators respond to these ... Full story -
Talk to explore how distilleries manage impressions of authenticity
For distilleries and other craft industries, portraying authenticity can provide a competitive advantage, but doing so can be challenging. Recent ... Full story -
Talk to focus on AI governance of automated decisions
Automated decision-making that utilizes data and algorithms can be a useful tool for both governments and businesses. On Friday, March 11, ... Full story -
Scholar to speak on AI capabilities, privacy regulations
When marketers turn to artificial intelligence (AI) for insights, it’s important that they fully understand the implication on privacy ... Full story -
Goodman talk to examine impact of workplace dynamics on creativity
When supervisors disregard their employees’ work activities and viewpoints, it can negatively impact employee performance, well-being and organizational perceptions, and ... Full story -
Scholar to speak on advancing equity, diversity and inclusion through research
Recent social movements such as #MeToo and Black Lives Matter have put a spotlight on overdue discussions regarding barriers, exclusion ... Full story -
Talk to focus on influence of CEO cognition on firm performance
When it comes to firm performance, research shows that CEOs play a dominant role. This week’s Goodman School of ... Full story -
Talk to discuss impact of organizations’ environmental disclosures on capital raising
With increased societal pressure for organizations to have greener operations, some firms have responded by engaging in greenwashing — deceptive disclosures ... Full story -
Webinar to investigate alignment of marketing strategies with foreign markets
To perform well in international markets, companies often consider adapting their marketing programs, influencing the degree to which a company ... Full story
