When companies experience a data breach, it can have a lasting impact on their relationships with customers.
Compensation strategies that firms can use to restore the business-to-customer relationship in the case of a data breach are the topic of this week’s Goodman Luncheon Speaker Series event.
On Friday, April 8, Viswanath Venkatesh, Eminent Scholar and Verizon Chair at Virginia Tech’s Pamplin College of Business, will share recent research on various strategies, such as discounts and credit monitoring, in his talk titled, “Big Data, Big Problems: Organizational Data Breaches and Customer Compensation Strategies.”
The presentation will also discuss the effectiveness of compensation strategies depending on the desired outcome, whether it be facilitating customer repurchases or repairing the firm’s brand image, amongst additional goals.
Since fall 2021, Venkatesh has also been Director of the Executive PhD program at Virginia Tech’s Pamplin College of Business. Widely regarded as one of the most influential scientists for his premier journal publications and citation impact, his research focuses on understanding the growth of technology in organizations and society.
The Goodman speaker series provides Goodman faculty, staff and students with an informal opportunity to listen and discuss recent advances in research, teaching and practices with business colleagues virtually.
Venkatesh’s talk will take place on Friday, April 8 from 12:30 to 2 p.m. Master of Science students are welcome to attend in person in TH259 and all other attendees can RSVP to receive a link to the session livestream by emailing Crystal Li at firstname.lastname@example.org