From posing as more sustainable than they really are, or “greenwashing,” to keeping quiet about their environmental initiatives and impacts, also known as “greenhushing,” a lack of transparency can undermine both the reputations and sustainability efforts of technology companies.

Amr ElAlfy, Assistant Professor at University of Waterloo’s School of Environment, Enterprise and Development, will explore these issues at the next Goodman Luncheon Speaker Series on Friday, March 21.

His presentation, “Sustainability Disclosures and Scope 3 Emissions Practices: Greenwashing, Greenhushing, or Genuine Accountability? Evidence from the S&P 500,” takes place from 12:30 to 2 p.m. in Sankey Chamber.

ElAlfy’s research interests include comprehensive sustainability reporting; environment, social and governance (ESG) reporting; and social media analytics and corporate sustainability. His work has been published in journals such as the Journal of Management and Sustainability, the Journal of Applied Accounting Research and the Journal of Finance & Investment.

He has a Bachelor of Commerce in Accounting and Finance from Ain Shams University in Cairo, Egypt; a master’s in International Development Studies from Saint Mary’s University in Halifax, N.S.; and a PhD in Sustainability Management at the University of Waterloo.

The Luncheon Speaker Series provides Goodman faculty, staff and students with an informal opportunity to discuss recent advances in research, teaching and practices with business colleagues.

The event is open to anyone and those interested in attending can RSVP to Flora Nah at [email protected] to reserve a seat.