Next week, an online community event hosted by Brock University will aim to help businesses understand the fast-changing landscape of social media.

The event on Tuesday, March 28 marks the eighth in a series of Business Matters panel talks organized by Brock’s Goodman School of Business and is moderated by Associate Professor of Marketing Todd Green.

Green says that for most businesses and organizations, the cost of not using social media as part of their marketing promotion strategy is just too high, yet engaging on the platforms represents a steep learning curve, staff time commitment, and continuous education on trends and best practices.

“We’re hoping this discussion will help show businesses what’s new, what’s next and cover what they need to know to be successful operating in this constantly evolving environment,” he says.

Goodman has assembled a panel of industry practitioners with experience creating and executing social media strategies for public, private and non-profit organizations who will share their expertise and experiences.

Panelists include:

• Cass Cervi, Strategist at No Fixed Address
• Christina Garnett, Principal Marketing Manager, Offline Community and Advocacy at HubSpot
• Meg Shannon, Communications Manager at Broadbent Institute
• Carly Snider, Strategy Director at Hughes & Co.

Following the panel discussion, the online audience will be able to participate in a question-and-answer period. To receive a link to the free community event, register online on the Business Matters website.

Business Matters is supported by the Willmot Foundation and is part of the D.G. Willmot Leaders Series. Previous discussions can be viewed online and include talks about how businesses can adapt to changing climate conditions, make more inclusive decisions and learn about craft business models, among other topics.

What: Business Matters: Social Media — what’s next?

When: Tuesday, March 28 from 7 to 8:30 p.m.

Where: Online via video streaming. Register to receive the link.