Business owners and recent graduates looking to enhance their digital marketing skills can now do so through Brock’s new Digital Marketing micro-credential.

Delivered over eight weeks, the micro-credential will provide learners with an educational foundation in digital marketing along with practical experiences and the added benefits of live simulation tools and access to the e-commerce Shopify platform.

Asynchronous online learning components become available Thursday, Jan. 26. Participants will gain skills that directly apply to business opportunities and employment, and receive learning recognition in the evolving digital marketing space. The first synchronous session will be held on Thursday, Feb. 2 from 3 to 5 p.m. and will run at the same time each week until Thursday, March 23.

Participants will complete eight modules covering the essential elements of creating a digital experience for a small- or medium-sized business and review the ways to build or enhance an online presence in the growing digital economy. Participants can anticipate spending six hours per module, with each module offered in a blended online mode with live and self-study components.

The development of the micro-credential was overseen by Brock Professor of Marketing Kai-Yu Wang, and was informed by focus groups with members from the Greater Niagara Chamber of Commerce and South Niagara Chamber of Commerce.

The micro-credential is funded by the Ontario Micro-credentials Challenge Fund from the Ministry of Colleges and Universities and Ministry of Labour, Immigration, Training and Skills Development. The program was also supported by Brock University’s Professional and Continuing Studies unit in collaboration with the Goodman School of Business and Goodman Group.

“Congratulations to Brock University on launching their new Digital Marketing micro-credential,” said Jill Dunlop, Minister of Colleges and Universities. “Our government is proud to support institutions like Brock, who are creating more opportunities for students across the province by increasing the number of micro-credentials offered at Ontario post-secondary institutions.

“This flexible, short-term learning pathway offers people more choice as they retrain and upgrade their skills to strengthen their businesses or find new employment,” she said.

“There are thousands of rewarding, well-paying jobs waiting to be filled across Ontario and our government is on a mission to help people learn these in-demand skills for these in-demand jobs,” said Monte McNaughton, Minister of Labour, Immigration, Training and Skills Development. “By investing in projects like Brock University’s Digital Marketing micro-credential program, we are helping workers find meaningful careers in the digital marketing industry that they can be proud of.”

Registration for the Digital Marketing micro-credential is open through Professional and Continuing Studies. Brock alumni are eligible for a discount by contacting ce@brocku.ca

For more information on the program, please visit the Digital Marketing micro-credential web page.