V. Kumar, Salvatore Zizza Professor of Marketing in the Peter J. Tobin College of Business at St. John’s University, will present as part of the Goodman Luncheon Speaker Series, Friday, Oct. 28.The effective management of a firm’s sales function is vital to revenue generation and organizational performance, and will be at the centre of this week’s Goodman Luncheon Speaker Series event.
Recent research by V. Kumar, Salvatore Zizza Professor of Marketing in the Peter J. Tobin College of Business at St. John’s University, focuses on this rarely researched topic.
His study examines whether there is an ideal allocation of managerial time and provides insight on appropriate sales team sizes to ensure optimal performance.
He will present his findings on Friday, Oct. 28 during his talk, “Span of Control and Salesforce Performance: An Empirical Investigation.”
Kumar has taught more than 30 courses within bachelor’s, master’s and doctoral programs around the world. His publications have consistently ranked him as a top scholar in the marketing field, and his work is published with commentaries from scholars in a 10-volume series by Sage Publication. He is also the recipient of the 2022 AMA’s Charles Coolidge Parlin Award, which is the oldest and most distinguished award in the field.
The Goodman speaker series provides Goodman faculty, staff and students with an informal opportunity to listen and discuss recent advances in research, teaching and practices with business colleagues.
The talk will take place from 12:30 to 2 p.m. in Sankey Chamber. Goodman faculty, staff and students are invited to attend. Members of the Brock community interested in attending are encouraged to email Crystal Li at sli3@brocku.ca to reserve a seat.
